1. COMMUNICATION STRATEGY Supporting a dynamic community of practice

2. Communications objectives
Develop a shared/common space
Create new knowledge
Position EQAVET as key resource to support implementation of the Recommendation
Raise profile of QA of VET among learners, providers, employers, industry groups
Promote status of VET
Engage with key stakeholders
Promote excellence of information
Enhance transparency and mutual trust
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3. Target groups Primary target Secondary target or general public:
Network’s members,
i.e. national reference points
and policy
representatives of
the relevant national ministries,
social partners
and the European Commission
Secondary target
or general public:
every other individual
or organisation
who has an interest in the
quality of VET in Europe
Audience characteristic
and specific communication needs:
their awareness of the Network is high
and they have a high
need for up to date,
analytical and forecasting information
Audience characteristic
and specific communication needs:
current awareness of the activities
of the Network among
this group ranges
from moderate to high.
The information needs of this group
are relatively high
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4. Mapping target audiences and goals
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5. Communication Channels
General promotional materials
Publications on issues of interest
Newsletter
Website
Conferences, seminars, workshops
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6. 5 European Quality Assurance in Vocational Education and Training
Web
eqavet.eu
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7. The Communication Strategy and its feedback loop identify
the target audiences and their particular information needs
the most appropriate communication channels
The mechanism to provide feedback (indicators)
Objective: gain visibility, share the process results, ensure ownership and develop exchanges on initiatives carried out with the target groups
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