1. Secondary Research What is it and why is it Important?
And why does it come before Primary Research?

2. What is Secondary Research?
Secondary research is the gathering and evaluation of pre- existing research into a topic. Why is secondary research important, and does it typically come before primary research?

3. Why is Secondary Research Important?
To discover and evaluate:
Knowledge
Established facts about a topic/issue
The range of different opinions about facts/issue
Skills
Established methods and techniques
Advantages and disadvantages of different methods and techniques
Unknowns
What is unknown/uncertain about a topic/issue
What primary research is needed

4. What Ways Are there to Gather Secondary Research?
Different ways of gaining secondary research information?
Electronic
Websites
Blogs
Online Video
Print
Books
Newspapers/Magazines
Journals

5. Evaluating Sources
Not all sources of research can be trusted equally to be true, accurate or unbiased. Which of the following sources of information would be most or least reliable in your opinion and why?

6. Wikipedia
You should never use Wikipedia as a reference Although full of information it can sometime be put up by unreliable sources and can be wrong. You should ALWAYS move on from WIKI on your google search

7. Slide share
Slide share is predominantly used by students so the information on there may be wrong so please never use Slide share as a source of research

8. How to reference Secondary research
Harvard referencing
All secondary research must be referenced at all times
This can be in a bibliography at the end but ideally directly underneath the research and built using Niels toolbox
You can also quote people by writing
‘Kelly Harper stated in the Guardian an the 23rd October that ……….
‘According to Dr Sandy Jones (The Times published on 26th May 2019) …………………………………
‘Research undertaken by Jan Smith on the 19th January and published on the website claimed that……
But NEVER pass something off as your own – even by mistake as this could lead to disciplinary in college or a law case in the real world.

9. Primary research How does Primary differ from Secondary Research?
What methods can be used?
What circumstances might you want or need to do Primary Research?

10. How to get a detailed answer in primary research
What particular words do open questions typically contain?
What
Why
Where
Who
How
Typically these words may be used in questions to draw out fuller answers about what a person, thinks, feels, knows and can explain
These are needed in all primary research activities as ‘yes’ / ‘no’ answers will not help in your research

11. Online survey resources
You will be using one of these methods for every piece of research you carry out
You can also upload examples of work / questions onto your Facebook / twitter sites and ask people to comment (this will get you more marks).
You need to do this at Uni and in the work place so starting now will only help you in the future! ;-)

12. Face to face and focus groups
These are a good way to gather information but they must be recorded and carried out in a professional way.
Recorded either on your cameras or voice recorded only
Each person must be introduced with name, age and occupation

13. How to reference Primary research
You need to reference the persons name, age and occupation and state: ‘Matt Harper, a 19 year old student at The Henley College explained during an interview on the 5th August that he believed the sky was blue All recorded information must also be uploaded to your website as proof of research But NEVER pass something off as your own – even by mistake as this could lead to disciplinary in college or a law case in the real world.