1. Presented by: Luis, Jace, James and Joel
Force Field Analysis
Presented by: Luis, Jace, James and Joel

2. Kurt Lewin
September 9, 1890 (Poland, German Empire) – February 12, 1947 (MA, United States)
German-American
Received doctorate from the University of Berlin in 1914
1933 he moved to the United States and began work at the State University of Iowa’s Child Welfare Research Station
1945 he founded and became director of the Research Center for Group Dynamics at the MIT, Cambridge.

3. Force Field Analysis
Provides the framework to look at the factors that influence a situation.
Tool that helps motivate people towards change and understand resistance through a visual representation of risk and reward.

4. Template Example

5. Template Example

6. Personal Example - Going to Grad School
Planned Goal:
Attending Grad School and Getting an MBA

7. Personal Example - Going to Grad School
Forces For Change
Forces Against Change
Planned Goal:
Attending Grad School and Getting an MBA
Cost - Very Expensive

8. Personal Example - Going to Grad School
Forces For Change
Forces Against Change
Planned Goal:
Attending Grad School and Getting an MBA
Cost - Very Expensive
Time - Takes Several Years to Complete

9. Personal Example - Going to Grad School
Forces For Change
Forces Against Change
Planned Goal:
Attending Grad School and Getting an MBA
Cost - Very Expensive
Time - Takes Several Years to Complete
Risky - No Guarantee to Advance Career

10. Personal Example - Going to Grad School
Forces For Change
Forces Against Change
Planned Goal:
Attending Grad School and Getting an MBA
Cost - Very Expensive
More Marketable to Employers
Time - Takes Several Years to Complete
Risky - No Guarantee to Advance Career

11. Personal Example - Going to Grad School
Forces For Change
Forces Against Change
Planned Goal:
Attending Grad School and Getting an MBA
Cost - Very Expensive
More Marketable to Employers
Time - Takes Several Years to Complete
Potential to Earn More
Risky - No Guarantee to Advance Career

12. Personal Example - Going to Grad School
Forces For Change
Forces Against Change
Planned Goal:
Attending Grad School and Getting an MBA
Cost - Very Expensive
More Marketable to Employers
Potential to Earn More
Time - Takes Several Years to Complete
Increased Knowledge in Field
Risky - No Guarantee to Advance Career

13. Personal Example - Going to Grad School
Forces For Change
Forces Against Change
Planned Goal:
Attending Grad School and Getting an MBA
Cost - Very Expensive
More Marketable to Employers 5 4
Potential to Earn More
Time - Takes Several Years to Complete 4 4
Increased Knowledge in Field
Risky - No Guarantee to Advance Career 3 4
Total: 11
Total: 13

14. Another Example

15. Professional Example - Taking CAPM Exam
Forces For Change
Forces Against Change
Planned Goal:
Taking CAPM and Becoming CAPM Certified
High Cost Relative to Power of Certification
Help Increase Knowledge of PM 4 4
Better Job Prospects & Opportunities
Requires Some Effort to Study for 5 2
Potential to earn up to 25% more
Not as Well Respected as PMP 4 3
Total: 13
Total: 9

16. How Do Kurt Lewin’s Theories Work Together?
Forcefield analysis works best in the “unfreeze” stage of Lewin's Change Theory.
A Forcefield analysis can also help reassure and reinforce the need for change, especially when the change becomes difficult/stressful.