1. Healthy Eating Active Living (Collaborative Name) HEAL Zone
(Event/meeting info or presenter/contact info)

2. What is the HEAL Zone? The (name) HEAL Zone is:
A network of community partners working together to help
make healthy choices the easy choice for (community name).
HEAL Zone partners include:
(list)
Kaiser Permanente
Community residents
Part of a larger obesity prevention effort started by Kaiser
Permanente in There are currently six HEAL Zones
across Southern California.

3. (Collaborative Name) HEAL Zone:
Vision:
Our vision is that the (###) people in (location) community will be able to:
Eat better
Move more
As a part of daily life

4. (Collaborative Name) HEAL Zone Overall Objective: By making healthy choices accessible to more people, the (name) HEAL Zone will help prevent diseases such as diabetes and hypertension that often result from obesity.

5. Large Single Point Slide
Why do we need a HEAL Zone?
Obesity is a national epidemic:
One in three U.S. adults is overweight or obese
More than half of all California adults
One in 3 California teens
One in 9 California children
In (name of community)
(Stats from CAP)
Annual costs for treating overweight and obesity-related illnesses are an estimated:
$78 billion nationally
$7.7 billion in California (over 9% of all health care spending)
Studies show that our health and well-being are directly linked to the social and physical environments in our communities.
Large Single Point Slide

6. What will the HEAL Zone do?
Over the next three years, the (name) HEAL Zone will focus
on these three goals:
Decrease calorie consumption
Increase consumption of healthy food and beverages
Increase physical activity
With these goals, our plan is to saturate the whole community
with multiple, evidence-based strategies to impact physical and
social environments.
Simply put, people need to eat better and move more, but there are many complex personal and environmental factors that influence these behaviors. Given these multi-dimensional factors, the HEAL Zones Initiative focuses on saturating a particular geographic area and transforming both physical and social environments into places that support and encourage healthy eating and active living among residents.

7. (name) HEAL Zone strategies
Effective “high dose” strategies will help us make lasting change in our community:
Dose
Reach
Strength
Reach: Number of people exposed
Strength: Impact (i.e., change in lifestyle) for each person reached

8. How it all connects Expected Outcomes Goals Vision
A mix of evidence-informed strategies that reach targeted populations in community settings where people live, work, play, eat, and learn
People eat better and move more as part of daily life
Improved policies related to healthy eating, active living
Increased awareness, knowledge, skills, motivation, and utilization
Environments
Sustained by: Policies
Enhanced by: Education/Promotion
Healthy Behaviors
Decrease calorie consumption
Increase physical activity
Increase healthy food & beverage consumption

9. (name) HEAL Zone
In the next year, the (name) HEAL Zone will focus on:
Description of strategy/activity, who it will impact and how

10. Looking ahead What does the (name) HEAL Zone mean to you?
Opportunities for engaging in healthy behaviors include:
Walking or riding bikes on safe routes
Buying affordable fresh fruits and vegetables close to home
Exercising in neighborhood parks
Children participating in active after-school programs
(or include tangible outcomes from your CAP)

11. The future of HEAL
HEAL has been on the forefront of a growing national
movement, including:
The American Recovery and Reinvestment Acts (ARRA)
Communities Putting Prevention to Work grants
The First Lady's Let's Move campaign
The movement is growing!
Partnership for a
Healthier America

12. To find out how you or your organization can get involved, call (###) ###-#### or visit www.xxxx.com

13. HEAL Context and History Slides
Other slide options
HEAL Context and History Slides

14. The beginning of HEAL
Kaiser Permanente recognized that clinical care alone can not reverse the growing trend of obesity, and expanded its approach
MEDICAL OFFICE VISIT
INTERVENTIONS
BMI screening
Physician counseling
Patient education materials
Referral and follow up
WEIGHT MANAGEMENT
INTERVENTIONS
Individual Counseling
Group programs
Intensive programs
Internet resources
Back in 2004, Kaiser Permanente recognized that clinical care alone will not stop or reverse the growing trends of obesity.
KP developed a 3-pronged approach that married the medical office interventions with weight management interventions and efforts to change environments and policy.
ENVIRONMENTAL
CHANGES
School Programs
Worksite programs
Community programs
Legislation and partnerships

15. Walking the talk
In addition to its community investments, Kaiser Permanente applies and learns from HEAL strategies in its facilities and becomes a visible leader:
2001: Sponsors and participates in the California Childhood Obesity Conference
2002: Introduces Body Mass Index as a vital sign in clinical practices
2004: Introduces its Farmers’ Markets
2006: Receives National Recognition Awards for Health Care Programs Addressing Childhood Obesity
2007: Begins to implement comprehensive food policy and menu labeling in hospital cafeterias
2008: Launches “Take the Stairs” campaign
2010: Launches comprehensive Live Well Be Well worksite wellness program
2011: Introduces exercise as a vital sign in clinical practices

16. Picturing Success
Before
After
Before
After

17. Picturing Success
Before
After

18. HEAL learning applied to the Zones
Structure
Narrow Focus / Increase Dose
Employ Range of Strategies
Use Evidence Informed Strategies
Allow Flexibility in Structure
Consider Safety as an Important Component
Process
Strengthen Kaiser Permanente Engagement as a Partner
Continue to Lead by Example
Narrow Focus / Increase Dose: HEAL-CHI sites were spread very thin across a broad geography, four pre-defined “sectors”, and multiple objectives/strategies proving difficult to achieve synergy and impact. For this phase we have narrowed the geography to 10-20k people, removed the sectors and focused on creating greater “dose.”
Employ Range of Strategies: Policy, organizational practice, and built environment change is hard and takes time. We will continue to focus on these longer-term changes, and also include community awareness and education strategies that complement the policy change, to impact the short term behavior change needed now.
Use Evidence Informed Strategies: Whenever possible, we are directing action toward evidence-based strategies, and consider building our evaluation to track and monitor strategies where the evidence is not as developed.
Allow Flexibility in Structure: While we required longstanding collaborative last round, we are allowing for a varied leadership organization and structure and require more formal relationships (including Memorandum of Understandings) and funding arrangements.
Safety is an Important Component: Safety concerns/fear manifest differently in communities (e.g., gangs, stray dogs or pedestrian paths). All sites want to address safety in active living goals.
Process
Strengthen Engagement as a Partner: Communities appreciated KP’s involvement beyond funding. Better leverage and deploy our assets including Community Benefit Managers, facility staff and TPMG experts.
Lead by Example: Continue to model the changes and behaviors we are asking in the community within our own facilities for members, staff, and physicians.

19. Network of Partners
The HEAL Zones bring together a robust coalition and network of partners in each site, including:
Local public agencies
Schools and school districts
Community based organizations
Employers and local businesses
Faith-based organizations and
Health care providers, including Kaiser Permanente
Community residents

20. 2012: HEAL Zones are launched
HEAL Zones Detail:
Sites include: Anaheim in Orange County, North Long Beach in Los Angeles County, City of Ontario in San Bernardino County, Lemon Grove in San Diego County, West Ventura in Ventura County, and East Riverside in Riverside County.
Investing $1 million per site, over 3 years
Investing additional funding for technical assistance and evaluation
Focusing on smaller population (10-20k residents) and common goals, overlapping strategies in each Zone
Increasing active engagement of area Community Benefit Managers and facility staff
Engaging Center for Community Health and Evaluation team from the beginning
Encouraging synergy in overlapping geography with other funders’ initiatives such as The California Endowment’s Building Healthy Communities

21. Additional HEAL work underway
Kaiser Permanente is investing in programs that compliment and supplement the HEAL Zones, including:
HEAL Local Partnership Grants: smaller, 1-2 year grants for “non-Zone” areas
Continued investment in policy, built environment and programmatic grants
Continued participation in California Convergence
Continued investment and framing on the overlap between violence, safety and HEAL
Since 2004, Kaiser Permanente will have committed more than $21 million to support HEAL efforts in Southern California
Local Partnership Grants (LPGs): Smaller, more focused HEAL projects, such as youth engagement in school wellness policy work, community engagement in city planning for safe routes for walking and biking and college campus changes.
Policy, built environment and programmatic grants: Support for strategic partners for advocacy on HEAL policy changes, and to provide technical expertise to place-based (HEAL Zone) grantees. Partners include the California Center for Public Health Advocacy, Prevention Institute,
California Convergence: Kaiser Permanente and The California Endowment are lead funders. Engages over 40 place-based HEAL sites in California to share experiences, best practices and common policy agenda.

22. Questions?