1. Convert Consideration – Shopping Tools Module
Move shoppers researching your vehicle to take the next step
Business Rules
Platform:
Desktop, Tablet
Advertiser:
Tier 1
Pages:
New Car model detail pages, excluding vehicle Cars for Sale inventory listings
Owners model detail pages
Targeting:
n/a
Duration:
3 month minimum
Ad Type:
Retention
exclusive: if 100% of impressions purchased
non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal
Conquest
Geography:
National
Ad Serving:
Site-served, agency tracking tags optional
Size:
custom 472x250, KBB-produced
Lead Time:
10 business days; creative revisions 1x/qtr
Notes:
Conquest: available if retention is not purchased in
full; block list applies (conquest buys need to be 
free of block list)
© Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.

2. Convert Consideration – Smartphone Consideration Module
Move shoppers researching your vehicle to take the next step
Business Rules
Platform:
Mobile
Advertiser:
Tier 1
Pages:
New Car/Owners/Used Car Segment Shoppers – available pages when sub-category is known
Targeting:
Entry Luxury Cars Hybrid/Electric/Diesel Luxury SUV/CUV Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible) Mid to Full-size SUV/CUV/Minivan/Van Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.) Small SUV/CUV Truck Van/Minivan
Duration:
3 month minimum
Ad Type:
non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal
Geography:
National, Regional
Ad Serving:
Site-served, agency tracking tags optional
Size:
custom 300x250, KBB-produced
Lead Time:
10 business days; creative revisions 1x/qtr
Notes:
© Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.