1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (FOOD data ending Oct 04, 2015)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
Source: IRI Infoscan, Total US FOOD , Data Ending Oct 04, 2015

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
% Chg. vs YA
Source: IRI Infoscan, Total US FOOD , Data Ending Oct 04, 2015
*Units = Actual packages scanned

4. Voss v. Premium Peers Dollar & Unit* Sales % Chg. YA
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg. YA
% Dollar Growth
Latest 52 Week
Please include all brands included within the slide
Premium
Bottled Cat
% Unit Growth
35.4%
9.9%
17.7%
14.7%
23.0%
5.5%
3.5%
6.2%
(5.5%)
(15.5%)
Source: IRI Infoscan, Total US FOOD , Data Ending Oct 04, 2015
*Units = Actual packages scanned

5. Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
36.5%
25.4%
9.5%
11.7%
8.5%
22.5%
4.7%
3.6%
(12.7%)
(28.0%)
Source: IRI Infoscan, Total US FOOD , Data Ending Oct 04, 2015
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US FOOD, Data Ending Oct 04, 2015

7. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US FOOD, Data Ending Oct 04, 2015
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Oct 04, 2015

9. Voss ACV Weighted Distribution by Region (L-4, FOOD)
Strictly Confidential
Voss ACV Weighted Distribution by Region (L-4, FOOD)
Source: IRI Infoscan, Total US FOOD , Data Ending Oct 04, 2015

10. Voss PDI & Dollar Share by Region (L-4, FOOD)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, FOOD)
West
Plains
Great Lakes
Northeast
TTL Premium:
42.1
Unsweetened Sparkling:
96.8
TTL Voss:
41.8
Voss Share of Premium:
1.9%
TTL Premium:
75.5
Unsweetened Sparkling:
95.8
TTL Voss:
47.4
Voss Share of Premium:
1.4%
TTL Premium:
96.5
Unsweetened Sparkling:
130.7
TTL Voss:
89.6
Voss Share of Premium:
1.6%
TTL Premium:
123.1
Unsweetened Sparkling:
91.7
TTL Voss:
135.9
Voss Share of Premium:
2.2%
California
South Central
Southeast
Mid South
TTL Premium:
76.1
Unsweetened Sparkling:
50.7
TTL Voss:
118.0
Voss Share of Premium:
2.9%
TTL Premium:
172.3
Unsweetened Sparkling:
103.4
TTL Voss:
200.2
Voss Share of Premium:
2.4%
TTL Premium:
109.4
Unsweetened Sparkling:
145.1
TTL Voss:
97.1
Voss Share of Premium:
1.7%
TTL Premium:
87.4
Unsweetened Sparkling:
65.5
TTL Voss:
64.6
Voss Share of Premium:
1.4%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Oct 04, 2015
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, FOOD)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
Strictly Confidential
$615.8M
10.8%
+$60M
12.6%
+$60.8M
$545.1M
34.3
+2.1
+$0.01
$1.06
99.9
+0.0
(-0.0)
VOSS Total Dollar Sales
$11.5M
35.4%
+$3.0M
34.5%
+$2.6M
$10.2M
2.0
-$0.01
$1.66
48.6
+5.4
52.2
+7.5
53.8
+9.9
Premium Water v. Voss: Base Sales Diagnostics (L-52, FOOD) 11
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD)
Total PREMIUM Dollar Sales
Total VOSS Dollar Sales
$615.8M
10.8%
+$60.0M
$11.5M
35.4%
+$3.0M
Incr $ Sales
Incr $ Sales
$70.8M
-1.1%
(-$0.8M)
$1.4M
42.5%
+$0.4M
Weeks of Support
Lifts
Weeks of Support
Lifts 48
+0.3
126.8
+11.9 9
+1.4
97.6
+9.7
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
Promo Price Per Vol
Promo Price Per Vol
$0.85
+$0.02
$1.36
-$0.01
57.0
(-9.2)
108.4
+9.9
106.0
+20.5
170.0
+19.9
20.1
(-5.7)
72.0
+3.9
+6.4
97.3
+7.7
128.2 12
Source: IRI Infoscan, Total US FOOD, Data Ending Oct 04, 2015

13. Voss Dollar Sales per Point of Distribution (L-12, FOOD)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, FOOD)
Dollar Sales per Point of Distribution
= Plastic/PET SKU
= Glass SKU
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015

14. Voss Average Price per Unit (FOOD)
Strictly Confidential
Voss Average Price per Unit (FOOD)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
270
209
182
164
156
154
150
148
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015

16. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, FOOD)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.02
-$0.02
-$0.03
-$0.00
$0.01
-$0.12
$0.03
$0.00
Promo Price/Vol
-$0.01
-$0.19
$0.04
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015

17. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, FOOD)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.03
-$0.02
-$0.01
$0.01
-$0.21
$0.04
$0.09
Promo Price/Vol
$0.02
-$0.00
-$0.20
$0.05
$0.10
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015

18. Volume by Price Threshold: Premium Brands (L-52, FOOD)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, FOOD)
$1.17/500ml or $8.85/128oz
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD , Data Ending Oct 04, 2015

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (FOOD)
Strictly Confidential
Voss Retail Dollar Sales by SKU (FOOD)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$126,602
323.2%
$91,464
352.1%
$18,536
86.3%
$3,936
35.5%
500ml
$2,998,082
26.9%
$1,598,856
27.1%
$794,977
26.7%
$232,448
24.3%
850ml
$2,879,819
35.4%
$1,516,937
32.9%
$738,164
$219,237
42.5% 12 $0
0.0% 24
$4,379
7202.4%
$2,234
8179.5%
$1,235
8831.7%
$747 %
VOSS STILL – Plastic 6
$994,015
70.9%
$582,871
65.1%
$358,686
105.1%
$153,623
165.6%
Still - Glass
VOSS STILL - Glass
375ml
$377,737
11.0%
$217,464
22.4%
$124,667
45.8%
$35,619
36.8% 4
$459,541
30.7%
$213,110
9.4%
$104,732
5.4%
$35,810
6.8%
800ml
$2,386,753
39.0%
$1,305,102
39.3%
$673,684
43.2%
$220,751
48.2% 2
$82,908
42.8%
$30,214
203.9%
$10,677
137.8%
$2,800
116.0%
$108
1109.3%
Voss Still Total
$10,309,944
36.2%
$5,558,252
35.8%
$2,825,359
40.1%
$904,971
48.0%
Sparkling
VOSS SPARKLING – Glass
$244,480
$137,898
39.6%
$69,356
29.6%
$17,387
-2.5%
$233,033
16.3%
$108,497
5.6%
$51,866
2.9%
$16,719
-4.1%
VOSS SPARKLING - Glass
$697,323
32.0%
$364,486
$185,322
31.3%
$61,261
36.6%
$57,442
$15,342
74.4%
$6,055
55.7%
$1,761
63.8%
Voss Sparkling Total
$1,232,277
29.1%
$626,223
28.0%
$312,600
25.5%
$97,128
19.6%
Total Voss
$11,542,221
$6,184,475
35.0%
$3,137,960
38.5%
$1,002,099
44.7%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015

21. Voss Retail Volume Sales by SKU (FOOD)
Strictly Confidential
Voss Retail Volume Sales by SKU (FOOD)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
76200
380.1%
55653
414.1%
10184
85.7%
2135
8.9%
500ml
30.5%
30.7%
573930
30.2%
159609
29.9%
850ml
35.4%
32.0%
517304
34.4%
149926
37.9% 12
0.0% 24
3536
133.5%
1776
160.6%
1044
199.0%
586
380.8%
VOSS STILL – Plastic 6
652005
68.4%
390114
67.3%
244654
114.6%
108374
187.8%
Still - Glass
VOSS STILL - Glass
375ml
145040
10.0%
84571
22.2%
48734
46.3%
13137
33.4% 4
211405
26.7%
97733
4.5%
47380
3.1%
16672
13.5%
800ml
40.9%
728751
41.0%
370332
44.7%
120510
49.4% 2
57873
36.1%
21688
289.4%
7444
210.1%
1880
171.1%
747
1629.4%
Voss Still Total
37.6%
37.4%
41.9%
572829
51.9%
Sparkling
VOSS SPARKLING – Glass
94249
29.7%
52262
33.9%
25857
22.7%
6287
-9.3%
116242
18.3%
52579
2.7%
24806
0.3%
8157
2.5%
370781
32.5%
195104
33.2%
97682
32.8%
31728
37.8%
36758
23.9%
8980
76.8%
3612
72.6%
1080
86.5%
Voss Sparkling Total
618031
28.6%
308924
27.8%
151957
25.1%
47252
Total Voss
36.8%
36.6%
40.5%
620081
49.2%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015

22. Voss Glass SKUs v. Competitor SKUs (L-12, FOOD)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, FOOD)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$124,667
48,734
64,889
$2.56
$1.92
3.45
$36,142 4
$104,732
47,380
15,768
$2.21
$6.64
5.47
$19,149
San Pellegrino
750 ml
800 ml 2
$10,677
7,444
2,330
$1.43
$4.58
0.68
$15,716
$673,684
370,332
231,061
$1.82
$2.92
24.67
$27,303
Sparkling - Glass
Perrier
200 ml 6
$100,002
47,408
19,791
$2.11
$5.05
3.12
$32,098
*Can
250 ml 10
$2,626,063
2,299,009
459,962
$1.14
$5.71
70.52
$37,240
$2,750,601
2,413,528
482,874
$5.70
71.61
$38,412
$44,429
35,520
71,085
$1.25
$0.63
9.65
$4,606
$2,330,324
1,389,502
463,352
$1.68
$5.03
58.95
$39,528
$485,214
367,252
139,233
$1.32
$3.48
24.66
$19,679
$98,740
68,879
104,454
$0.95
15.85
$6,230 24
$1,691,621
1,297,983
492,093
$1.30
$3.44
54.99
$30,764
$69,356
25,857
34,436
$2.68
$2.01
2.93
$23,643
$51,866
24,806
8,255
$2.09
$6.28
3.89
$13,318
$1,449,469
1,297,962
867,186
$1.12
$1.67
60.62
$23,911
$1,536,586
1,353,689
904,417
$1.70
60.25
$25,502
$563,902
427,708
162,153
28.30
$19,924
$2,626,028
2,423,139
1,618,931
$1.08
$1.62
76.24
$34,443
$5,474,644
4,725,215
3,156,978
$1.16
$1.73
80.44
$68,056
$548,314
657,830
36,633
$0.83
$14.97
7.24
$75,715 15
$201,116
259,536
11,563
$0.77
$17.39
2.29
$87,781
$6,055
3,612
1,131
$5.36
0.46
$13,307
$185,322
97,682
60,946
$1.90
$3.04
12.18
$15,221
1000 ml
$201,231
174,055
87,051
$2.31
6.05
$33,288
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, FOOD)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, FOOD)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$108
747 39
$0.15
$2.79
0.01
$11,100
375 ml 1
$377,737
145,040
193,123
$2.60
$1.96
5.43
$69,574 4
$459,541
211,405
70,354
$2.17
$6.53
6.78
$67,731
San Pellegrino
750 ml $0
$0.00
0.00
800 ml 2
$82,908
57,873
18,119
$1.43
$4.58
2.19
$37,779
$2,386,753
1,360,669
848,962
$1.75
$2.81
28.55
$83,588
Sparkling - Glass
Perrier
200 ml 6
$510,988
231,659
96,709
$2.21
$5.28
3.94
$129,708
*Can
250 ml 10
$9,723,879
8,437,759
1,688,139
$1.15
$5.76
73.72
$131,897
$9,914,823
8,608,555
1,722,310
73.49
$134,913
$221,409
182,559
365,356
$1.21
$0.61
21.82
$10,145
$9,740,380
5,870,028
1,957,455
$1.66
$4.98
61.76
$157,706
$2,081,325
1,602,245
607,446
$1.30
$3.43
26.28
$79,187
$425,518
278,831
422,843
$1.53
$1.01
19.21
$22,153 24
$7,030,250
5,351,863
2,029,006
$1.31
$3.46
64.90
$108,331
$244,480
94,249
125,500
$2.59
$1.95
3.60
$67,913
$233,033
116,242
38,685
$2.00
$6.02
5.52
$42,220
$5,745,034
5,211,707
3,482,009
$1.10
$1.65
61.46
$93,477
$6,305,889
5,665,343
3,785,089
$1.11
$1.67
62.29
$101,237
$2,571,684
1,984,214
752,258
$3.42
35.33
$72,799
$10,019,551
9,304,547
6,216,489
$1.08
$1.61
77.45
$129,372
$23,647,844
20,983,664
14,019,459
$1.13
$1.69
83.00
$284,906
$1,611,861
1,925,212
107,211
$0.84
$15.03
10.82
$148,965 15
$1,268,068
1,563,760
69,668
$0.81
$18.20
4.93
$257,108
$57,442
36,758
11,508
$1.56
$4.99
2.15
$26,678
$697,323
370,781
231,341
$1.88
$3.01
15.43
$45,206
1000 ml
$890,898
762,737
381,472
$1.17
$2.34
7.26
$122,668
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$687,131
551,825
138,835
$1.25
$4.95
20.52
$33,478
Fiji 1
$60,076
39,042
59,139
$1.54
$1.02
2.44
$24,618
$2,423,424
1,748,170
441,761
$1.39
$5.49
58.15
$41,678
Voss
$18,536
10,184
15,443
$1.82
$1.20
0.88
$20,952
$358,686
244,654
61,553
$1.47
$5.83
15.13
$23,709 12 $0
$0.00
0.00
500 ml
$168,646
121,872
121,952
$1.38
31.71
$5,318
$2,144,499
1,933,176
322,324
$1.11
$6.65
66.40
$32,296 24
$3,814
4,856
202
$0.79
$18.84
0.09
$43,711
$1,223,942
1,026,229
1,026,897
$1.19
47.90
$25,553
$183,880
191,358
7,976
$0.96
$23.05
3.12
$58,904
$6,479,582
6,088,364
1,015,132
$1.06
$6.38
87.20
$74,308
$794,977
573,930
574,303
35.96
$22,105
$1,235
1,044 44
$1.18
$28.37
0.11
$11,230
750 ml
$365,827
427,328
285,503
$0.86
$1.28
17.57
$20,820
850 ml
$738,164
517,304
304,766
$1.43
$2.42
37.44
$19,718
1000 ml
$1,586,250
1,712,742
856,604
$0.93
$1.85
74.06
$21,419
$4,816,885
6,136,754
511,600
$0.78
$9.42
69.34
$69,466
$3,555
4,130
172
$20.65
0.28
$12,749
$60,964
45,923
3,828
$1.33
$15.92
0.23
$260,105
$3,012,201
2,952,867
1,476,835
$2.04
85.91
$35,064
$3,515,219
3,624,653
302,175
$0.97
$11.63
67.11
$52,382
1500 ml
$1,409,236
1,877,639
626,129
$0.75
$2.25
43.38
$32,488
$2,749,546
3,448,713
1,150,029
$0.80
$2.39
72.63
$37,857
Sparkling - Plastic
Perrier
$231,864
215,509
215,649
$1.08
21.65
$10,710
$2,556,086
2,964,844
494,337
$5.17
60.81
$42,034
$7,344
6,086
6,090
$1.21
1.04
$7,046
$700
648
649
0.05
$14,908
$314,795
362,479
15,109
$0.87
$20.83
5.97
$52,746
San Pellegrino
$171,649
115,802
115,877
$1.48
13.66
$12,569
$4,238,898
4,431,329
369,425
$11.47
55.63
$76,197
$788,395
986,002
41,100
$19.18
9.41
$83,785
$1,368,969
1,623,824
812,133
$0.84
$1.69
55.61
$1,135,905
1,340,028
670,197
$0.85
50.48
$22,504
$4,913,880
5,742,176
2,871,869
$1.71
69.16
$71,050
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015
*Units = Actual packages scanned
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$2,500,066
1,713,277
431,047
$1.46
$5.80
23.96
$104,323
Fiji 1
$147,424
97,276
147,348
$1.52
$1.00
5.32
$27,710
$10,219,733
7,317,374
1,849,095
$1.40
$5.53
63.38
$161,250
Voss
$126,602
76,200
115,557
$1.66
$1.10
1.02
$123,554
$994,015
652,005
164,039
$6.06
15.96
$62,267 12 $0
$0.00
0.00
500 ml
$588,036
445,413
445,703
$1.32
39.72
$14,805
$8,014,642
7,430,096
1,238,843
$1.08
$6.47
70.12
$114,291 24
$18,485
19,273
803
$0.96
$23.01
0.17
$105,717
$4,785,929
4,083,834
4,086,493
$1.17
62.85
$76,148
$835,868
800,296
33,359
$1.04
$25.06
4.03
$207,181
$25,185,219
23,308,735
3,886,337
$6.48
88.03
$286,107
$2,998,082
2,160,515
2,161,922
$1.39
39.86
$75,224
$4,379
3,536
147
$1.24
$29.71
0.16
$27,389
750 ml
$1,136,033
1,435,233
958,898
$0.79
$1.18
18.46
$61,535
850 ml
$2,879,819
2,033,998
1,198,316
$1.42
$2.40
39.51
$72,891
1000 ml
$6,484,440
7,670,155
3,836,121
$0.85
$1.69
76.92
$84,296
$18,870,269
24,131,390
2,011,750
$0.78
$9.38
71.85
$262,632
$16,658
19,392
808
$0.86
$20.61
0.91
$18,387
$262,527
201,021
16,758
$1.31
$15.67
0.44
$593,074
$12,337,327
12,341,939
6,172,649
$2.00
87.84
$140,455
$14,332,173
15,052,085
1,254,840
$0.95
$11.42
71.40
$200,730
1500 ml
$5,494,251
7,164,241
2,389,032
$0.77
$2.30
47.17
$116,482
$10,450,734
13,334,543
4,446,619
$2.35
73.50
$142,182
Sparkling - Plastic
Perrier
$874,247
811,169
811,697
25.67
$34,059
$9,126,288
10,358,038
1,727,027
$0.88
$5.28
62.07
$147,030
$30,441
26,419
26,436
$1.15
1.14
$26,723
$1,738
1,640
1,641
$1.06
0.06
$27,930
$1,121,286
1,294,128
53,943
$0.87
$20.79
6.25
$179,450
San Pellegrino
$622,929
418,584
418,856
$1.49
20.54
$30,320
$16,524,055
17,422,899
1,452,487
$11.38
57.60
$286,877
$3,229,145
3,928,687
163,760
$0.82
$19.72
10.29
$313,951
$5,308,124
6,391,667
3,196,703
$0.83
58.13
$91,315
$4,941,661
5,893,549
2,947,576
$0.84
$1.68
55.30
$89,368
$20,207,992
23,815,807
11,911,144
$1.70
69.88
$289,179
Source: IRI Infoscan, Total US FOOD Data Ending Oct 04, 2015
*Units = Actual packages scanned
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, FOOD)
Strictly Confidential
Voss Competitor Summary (L-52, FOOD)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$117,356,043
19.3%
$61,556,810
15.8%
$31,206,627
16.4%
$9,744,139
16.5%
Perrier
$87,638,819
9.3%
$44,564,079
11.9%
$23,006,976
16.6%
$7,316,496
18.6%
Fiji
$78,922,544
12.7%
$38,320,198
9.1%
$19,801,144
13.2%
$6,669,684
19.9%
San Pellegrino
$78,206,477
12.5%
$37,817,700
12.0%
$18,995,644
$5,993,960
8.4%
Evian
$43,882,192
14.6%
$22,167,675
23.9%
$11,363,386
26.0%
$3,570,441
17.6%
Voss
$11,543,416
35.4%
$6,184,994
35.0%
$3,138,172
38.5%
$1,002,137
44.7%
Essentia
$10,721,730
79.4%
$6,010,035
64.6%
$3,239,177
61.4%
$1,039,343
54.5%
Eternal
$8,794,718
41.3%
$4,879,999
46.6%
$2,510,047
$794,425
37.0%
Acqua Panna
$4,085,963
(2.3%)
$1,992,123
1.4%
$998,962
3.4%
$324,272
5.2%
Gerolsteiner
$3,521,304
20.1%
$1,752,873
24.6%
$920,654
23.3%
$289,365
13.6%
Aqua Hydrate
$3,380,875
41.9%
$1,832,848
41.5%
$903,194
36.6%
$284,152
34.1%
Resource
$2,446,951
(15.6%)
$1,208,848
(22.2%)
$560,081
(29.2%)
$158,953
(29.9%)
Icelandic Glacial
$2,256,738
13.5%
$1,175,711
6.1%
$541,466
(10.0%)
$162,756
(12.2%)
Metromint
$2,133,987
(29.0%)
$1,075,684
(26.9%)
$554,820
(21.0%)
$174,342
(15.0%)
Volvic
$1,975,862
3.0%
$932,239
(4.3%)
$447,723
(8.9%)
$128,049
(21.1%)
Penta
$1,427,891
8.1%
$703,275
12.1%
$350,960
9.5%
$108,150
3.1%
Saratoga
$957,074
6.7%
$447,320
(4.5%)
$230,819
(9.6%)
$64,659
(16.5%)
Jana
$666,000
7.1%
$306,581
(7.8%)
$143,916
(17.8%)
$42,313
(19.2%)
Appolinaris
$199,281
(80.3%)
$36,921
(92.3%)
$12,343
(94.6%)
$3,205
(95.1%)
Ferrarelle
$139,337
276.0%
$72,284
215.6%
$32,668
160.8%
$9,485
53.3%
Kiwaii
$135,019
(54.2%)
$69,115
(44.1%)
$30,118
(48.1%)
$9,972
(31.8%)
Mountain Valley Spring Water $0
0.0%
Source: IRI Infoscan, Total US FOOD , Data Ending Oct 04, 2015

27. Voss Competitor Summary (L-52, FOOD)
Strictly Confidential
Voss Competitor Summary (L-52, FOOD)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
154,352,869
14.8%
81,100,225
10.6%
40,518,773
10.5%
12,780,951
15.4%
Perrier
82,236,195
9.6%
41,877,837
12.8%
21,645,465
17.4%
6,707,294
16.3%
San Pellegrino
77,162,438
11.4%
36,983,561
11.0%
18,622,653
11.2%
5,897,296
5.4%
Fiji
76,957,253
12.0%
36,835,550
6.4%
19,221,475
11.7%
6,568,039
18.7%
Evian
50,642,255
25,377,803
29.0%
12,906,651
27.6%
4,059,952
14.9%
Eternal
13,887,844
44.7%
7,865,680
53.2%
3,885,187
47.3%
1,180,253
32.2%
Essentia
13,461,010
73.8%
7,507,764
57.3%
4,033,682
55.1%
1,306,293
53.8%
Voss
7,320,649
36.8%
3,923,663
36.6%
1,973,071
40.5%
620,100
49.2%
Resource
4,169,054
(16.1%)
2,102,158
(22.9%)
956,725
(30.9%)
262,607
(30.8%)
Acqua Panna
3,904,446
(3.8%)
1,889,639
1.7%
952,677
4.2%
313,062
7.4%
Aqua Hydrate
3,452,868
41.4%
1,891,664
43.7%
920,421
38.5%
289,597
36.5%
Gerolsteiner
3,300,979
13.7%
1,619,210
20.6%
841,398
15.5%
255,486
Icelandic Glacial
2,302,863
12.7%
1,218,241
5.3%
537,040
(17.9%)
163,698
(17.0%)
Volvic
2,234,954
2.2%
1,066,245
(4.1%)
517,924
(2.2%)
143,455
(16.9%)
Metromint
1,465,681
(31.4%)
758,282
(29.4%)
406,226
(20.7%)
130,623
(8.8%)
Penta
1,168,622
12.5%
580,634
15.3%
290,828
12.3%
84,959
(0.1%)
Jana
994,828
13.1%
456,078
208,863
(17.5%)
59,859
(17.8%)
Saratoga
938,928
(0.9%)
438,049
(9.9%)
223,638
63,228
(20.4%)
Appolinaris
155,833
(81.0%)
26,356
(93.1%)
8,341
(95.4%)
2,095
(96.0%)
Kiwaii
129,468
(61.0%)
68,605
(47.3%)
29,525
(50.6%)
9,641
(31.9%)
Ferrarelle
122,101
292.4%
64,490
231.2%
28,248
151.4%
8,258
41.1%
Mountain Valley Spring Water
0.0%
Values are in Millions, Volume Equivalency = 500ml
One unit of volume represents oz.
Source: IRI Infoscan, Total US FOOD , Data Ending Oct 04, 2015