1. Bellringer
Day 2 – The first commercial radio broadcast, a predominantly bull stock market, and the emergence of surrealism and art deco were features of what decade?
1890’s
1920’s
1910’s
1930’s

2. Learning Targets
U6T1 - I can give examples of new inventions of the 1920s.
U6T2 - I can define consumerism.
U6T3 - I can explain the impact of new inventions on 1920s consumer culture.

3. Writing Assignment 5 Paragraph argumentative essay Prompt:
To what extent did the 1920s represent a social and cultural revolution in the United States? Was this revolution accepted by all?

4. What was the last cool thing you bought?
Why did you buy it?
What benefit will it have on you or your life?

5. Mass Production: Consumerism:
The rapid, large-scale manufacturing of identical products
Consumerism:
Individuals who buy and then use or consume products

6. 1920’s The Birth of Consumerism
Mass production of new Inventions and Technologies decrease price
Buying on credit/
installment plans
Advertising
1920’s Consumer Culture

7. New Inventions and Technologies Buying on Credit/Installment Plans
1920’s Consumer Culture
New Inventions and Technologies
Advertising
Buying on Credit/Installment Plans
Automobile
Penicillin
Refrigerator
Washing Machines
Radio
Traffic Light
Hair Dryer
Lie Detector
Lysol
Frozen Foods
Capitalized on people’s hopes and fears to sell more products and goods
Development of chain stores and national brands
“Buy now, Pay Later”
Can buy more products but not pay right away
Can buy a product and pay for it in installments (a little bit each month)

8. Advertisement Analysis
Analyze the 6 advertisements and complete the graphic organizer.
For each ad you choose:
Identify the product.
Identify 2-3 selling points used in the ad
Identify the technology featured
How does it reflect changes in society?

9. Impact/Changes in Society People now have time and money to….
Got to baseball games
Got to silent movies
Go over last column with students. Then these images. The video clip of a silent film is 15 minutes. You can play as much as you like.
Women can go to work (25% work outside the home by 1929)

10. Impact/Changes in Society
People were
Seeing the same movies
Listening to the same Radio shows
Reading the same magazines
Buying the same products
Creates common ground that breaks down ethnic barriers that existed prior to WWI
Creates a common culture

11. Impact of New Inventions and Technologies on 1920’s Culture
Read the essay about The Great Gatsby and 1920’s consumer culture
Use the following annotations to help guide your readings:
Symbol
Meaning
Annotation C
Connection
This relates to…..
Main Idea
The author’s main idea … E
Evidence
This supports the main idea because… !
Important
This is important to 1920’s culture because… ?
Question
Might do first 2 paragraphs as a class and let them do the rest on their own.

12. Writing Assignment
Use the essay with your annotations to help complete the writing assignment worksheet.
This worksheet will help you keep ALL your evidence organized.
Prompt: To what extent did the 1920s represent a social and cultural revolution in the United States? Was this revolution accepted by all?
Today’s Date:
Citation: Zeitz, Joshua, F. Scott Fitzgerald and the Age of Excess, 2007.

13. Exit Slip
Explain the impact of new inventions on 1920s consumer culture.