1. Alice Wang Joanna Chen Timmy Liu Team Lejeat
MySpace Comeback
Alice Wang
Joanna Chen
Timmy Liu
Team Lejeat

2. MySpace -Takeover Faster server More freedom of expression
personalizaiton
pages for bands, products, etc.
Broader user demographics
Features
blogs, mobile, online video, IM
People more accessible

3. Facebook Becomes Competition
More privacy than Myspace
Simple and user friendly
Expanded from college campus
Myspace deviated from original product
Started with a small network and grew
entire campuses joined
Applications to keep users engaged
Lull in innovation of MySpace
2 years of no change

4. WE NEED...
1) build its own proprietary platform
2) join OpenSocial

5. Pros of Creating a New Platform
Differentiation
Unique Applications
Set apart from Facebook and other competitors
Reinforcement of status
Adequate market share to sway developers
User data can stay private
Easier to extract revenue from developers
Avoids uncertainty of OpenSocial's fate

6. Pros of Joining OpenSocial
More applications
Application developer market split in two, not three
Easier language for developers, no new language
No major R&D expenditures
Faster innovation for the site
Differentiation from Facebook

7.  OpenSocial *dingdingding*
Ability for MySpace to create its own successful proprietary platform is suspect
Sole focus is being competitive towards Facebook, other social networks, negligible
MySpace can save money to better improve its actual site
Innovating functionalities –News Feed

8. Ultimately MySpace is still dominant
Development and innovation is important to compete with others
Focus on retaining and not attracting
Avoid unnecessary spending
Focus on improving the core site