1. Lesson: adding value
Starter
5 mins
Matching exercise [from last lesson]
Intro
Link competitive factors [last lesson] with the idea of adding value
Discuss car auction example
Activity 1
10 mins
Restaurant example – introduce and explain
Group to come up with five ways in which a restaurant can add value
Activity 2
Teacher explanation of the sources of added value
Activity 3
20 mins
Explain the activity
Added value strategy
Activity 4
Present strategy to the class
Activity 5
15 mins
Writing task
Use pages to complete the written task
Activity 6
How does your business add value?
Plenary
Multi – choice p.26
Review sources of added value

2. to be able to describe how a business can add value
C. Having better
products
D. Dealing effectively
with complaints
Being
Competitive
1. Quality &
Design
2. Selling experience
3. After-sales service
4. Price
5. Brand image
Being
cheaper
than rivals
Starter
Write 1-5 in book
Then match to a letter
B. Having a reputation
which allows you to
charge more
E. Providing customers
with good service
to be able to describe how a business can add value

3. to be able to describe how a business can add value
C. Having better
products
Being
Competitive
1. Quality &
Design
2. Selling experience
3. After-sales service
4. Price
5. Brand image
B. Having a reputation
which allows you to
charge more
E. Providing customers
with good service
Starter
Write 1-5 in book
Then match to a letter
D. Dealing effectively
with complaints
Being
cheaper
than rivals
to be able to describe how a business can add value

4. to be able to describe how a business can add value

5. to be able to describe how a business can add value

6. to be able to describe how a business can add value

7. to be able to describe how a business can add value

8. to be able to describe how a business can add value
The food costs about 20% of the menu price.
Is the customer being ‘ripped off’?
How can Rumours add value?
to be able to describe how a business can add value

9. to be able to describe how a business can add value
The food costs about 20% of the menu price.
Is the customer being ‘ripped off’?
How can Rumours add value?
5 ways in which a restaurant can add value 1. 2. 3. 4. 5
to be able to describe how a business can add value

10. to be able to describe how a business can add value
Added value
Quality
Design
Convenience
Service
Branding
USP
to be able to describe how a business can add value

11. to be able to describe how a business can add value

12. to be able to describe how a business can add value
You are running a chocolate business
Assume: cost 1p each to make button
So..bag of 25 = 25p cost
to be able to describe how a business can add value

13. to be able to describe how a business can add value
You are running a chocolate business
Assume: cost 1p each to make button
So..bag of 25 = 25p cost
Assignment
To devise a strategy which
could allow your business to
sell a bag of 25 for £1
to be able to describe how a business can add value

14. to be able to describe how a business can add value
Assignment
To devise a strategy which
could allow your business to
sell a bag of 25 for £1
You are running a chocolate business
Assume: cost 1p each to make button
So..bag of 25 = 25p cost
Added value
Quality
Design
Convenience
Service
Branding
USP
to be able to describe how a business can add value

15. to be able to describe how a business can add value
Added value
What is added value?
Added value is......
For example....
How is added value achieved?
To achieve added value a business can
For example
Why is added value important to a business?
A business cannot survive without adding value
because....
to be able to describe how a business can add value

16. Your business To be able to describe what a business does Suppliers
Competitors
Your business
Added value
How does your business
add value?
Customers
to plan a new business venture while recognizing the influence of competitors

17. to be able to describe how a business can add value
Added value
to be able to describe how a business can add value

18. to be able to describe how a business can add value
Added value
to be able to describe how a business can add value

19. to be able to describe how a business can add value
Added value
Quality
to be able to describe how a business can add value

20. to be able to describe how a business can add value
Added value
Quality
Design
to be able to describe how a business can add value

21. to be able to describe how a business can add value
Added value
Quality
Design
Convenience
to be able to describe how a business can add value

22. to be able to describe how a business can add value
Added value
Quality
Design
Convenience
Service
to be able to describe how a business can add value

23. to be able to describe how a business can add value
Added value
Quality
Design
Convenience
Service
Branding
to be able to describe how a business can add value

24. to be able to describe how a business can add value
Added value
Quality
Design
Convenience
Service
Branding
USP
to be able to describe how a business can add value