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Media: Institutional Structure

Published byDjaja Budiono Modified over 6 years ago

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Presentation on theme: "Media: Institutional Structure"— Presentation transcript:

1 Media: Institutional Structure
How is media content determined? Owners Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report

2 Media: Institutional Structure
How is media content determined? In what direction does power (decision-making) flow? Power: Owners down to Reporters Owners Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report

3 Media: Institutional Structure
How is media content determined? In what direction does power (decision-making) flow? Power: Reporters up to Owners Owners Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report

4 Media: Institutional Structure
Direction of influence helps address the bias question. Power: Owners down to Reporters Owners More Conservative: Republican Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report

5 Media: Institutional Structure
Direction of influence helps address the bias question. Power: Reporters up to Owners Owners Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report More Liberal: Democratic

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