1. Training Deck – Social Media/Reputation Management

2. What are our social and reputation offerings?
SOCIAL Media posting:
Working with the customer to define their social media strategy, remaining in close contact with the advertiser about their business and crafting meaningful posts for social media sites.
Social media marketing/Facebook advertising:
Facebook Advertising (covered in SEM/Facebook presentation)
REPUTATION MONITORING:
Dashboard setup to ensure that all review sites relevant to the business are being monitored and as a result any time a review is posted the advertiser is immediately aware and can respond.
REPUTATION MANAGEMENT:
Dashboard setup to ensure that all review sites relevant to the business are being monitored. Our team crafts and posts the responses to negative reviews on behalf of the advertiser.

3. SOCIAL MEDIA & REPUTATION MANAGEMENT
SOCIAL MEDIA & ONLINE REPUTATION ARE THE DIGITAL WORD OF MOUTH
SOCIAL MEDIA & REPUTATION MANAGEMENT
AWARENESS
CONSIDERATION
PREFERENCE
PURCHASE
LOYALTY
ADVOCACY
SOCIAL CHANNELS LIKE: FACEBOOK, TWITTER, LINKEDIN, SNAPCHAT, INSTAGRAM, ETC.
REVIEW SITES LIKE: GOOGLE+, YELP, TRIP ADVISTOR, FACEBOOK, ETC.
A SOLID SOCIAL STRATEGY BUILDS LOYALTY & ADVOCACY, WHILE PROVIDING AWARENESS & COMMUNICATION IF THERE ARE NEGATIVE COMMENTS ONLINE.
WOM

4. FANS “TALK ABOUT” CONTENT CONTENT SPREADS TO FRIENDS
SOCIAL MEDIA REACH
IT’S ALL ABOUT REACH AND FREQUENCY
MEASURING THE REACH AND FREQUENCY OF SOCIAL MEDIA IS MUCH MORE SIGNIFICANT THAN COUNTING THE NUMBER OF FANS.
GET FANS who are they?
BRAND MESSAGES REACH FANS via news feed
FANS “TALK ABOUT” CONTENT
CONTENT SPREADS TO FRIENDS
GOAL: MAXIMUM REACH
Cut Through the Crowd
Drive & Create Engagement
Amplify Your Message

5. SOCIAL MEDIA MANAGEMENT
PRIMARY SOCIAL SITE MANAGEMENT (POSTS 3X WEEKLY):
FACEBOOK
TWITTER
GOOGLE +
OPTIONAL AD ONS:
FOURSQUARE
PINTEREST
YOUTUBE

6. BENEFITS OF SOCIAL MEDIA MANAGEMENT
WHY PARTNER WITH US?
Professional social media accounts set your CLIENT apart from the competition
Builds and enhances your CLIENT’S online reputation and digital footprint
Increased levels of customer engagement on social channels
QUALITY CONTENT CREATION ON THE CLIENT’S BEHALF
WE TAKE AN INDIVIDUAL APPROACH TO THE VARIOUS SOCIAL CHANNELS
WE ARE UP-TO-DATE ON CURRENT TECHNOLOGY AND TRENDS FOR SOCIAL MEDIA (only supporting solutions with agency models currently)

7. REPUTATION MANGEMENT & MONITORING

8. IMPORTANCE OF ONLINE REPUTATION
ONLINE REVIEWS = $$$
70% =
Customers who read consumer reviews to ensure they are purchasing the right product or service.
U.S. customers who say their buying decisions are influenced by online reviews.
The amount of new businesses with positive reviews can convert when compared to companies with ZERO or negative reviews.
Consumers who consider user generated reviews important or extremely important.
90% =
183% =
82% =

9. REPUTATION MONITORING
DO IT YOURSELF APPROACH
Monitors your brand and reputation 24/7
Receive Daily notification when a review is posted about your business
Monitor listings for accuracy
Listings Distribution across broad network of Sites
Track share of voice against competition
Track social followers
Monthly reports ed
Reputation

10. REPUTATION MANAGEMENT
DO IT FOR ME APPROACH
Monitors THE brand and reputation 24/7
MONITOR AND RESPOND TO NEGATIVE AND POSITIVE REVIEWS ON THE CUSTOMERS BEHALF – DOES NOT INCLUDE RESPONDING TO HISTORICAL REVIEWS
RESPONSES ARE WRITTEN AND SENT TO THE ADVERTISER FOR APPROVAL PRIOR TO POSTING
Listings Distribution across broad network of Sites
POSTS TO SOCIAL CHANNELS 3X WEEKLY
AUTOMATED LISTING DISTRIBUTION
CLAIM AND CORRECT LISTINGS ON INCLUDED REVIEW SITES*

11. LISTING DISTRIBUTION Business Name Street Address Zip Code State
PART OF REPUTATION MANAGEMENT
AUTOMATED LISTING DISTRIBUTION
PUSHES ACCURATE BUSINESS INFORMATION OUT EACH WEEK TO IMPROVE LISTINGS
WHAT’S WRONG HERE?
Business Name
Street Address
Zip Code
State
Phone Number
Website
Business Category
Directory listings will update over time. It is an ongoing process. Review monthly reports with your advertiser to assess progress and receive feedback.
- Some may update daily
- Some may only update once a year
- Be patient – Minimum 12-month commitment

12. QUESTIONS. Sales: Contact Adriane Morris Adriane. morris@lee
QUESTIONS? Sales: Contact Adriane Morris Fulfillment: Contact Michelle Skadal