1. Satellite Broadband Services for Aeronautical and Maritime Sectors
Dr. Mohamed El Amin
Director, International Regulatory Affairs
Connexion by Boeing

2. We Support The “Always On” Lifestyle
The advent of the Internet, mobile telephony and mobile computing has made it easier to access information anywhere in the world
These services are an integral part of everyday life
People are adopting an “always on” attitude expecting to be in contact with family, friends, and work all the time
Loss of productivity and falling behind in office work are among the top complaints of business travelers [1]
Until June 2004, this access was everywhere… but on an aircraft
Source:
1. American Express International Business Traveler Survey, October 2002

3. Markets Served Connexion by Boeing Network
Commercial Aviation
Maritime
Business & Executive Jets

4. Satellites Used by CBB Maritime
Connexion by Boeing uses standard FSS satellites
Uplink: – 14.5 GHz
Downlinks in accordance with the regional allocation: 10.7 – GHz
Satellites used include:
Estrela do Sol, AMC, Intelsat SESAT, AsiaSat, Yamal, Superbird
Uses the same FSS satellite transponders for both CBB’s aeronautical & maritime services
Uses at least 2 transponders
One forward link (to the MES)
One return link (from the MES)
Additional transponders can be added to increase capacity

5. Worldwide CBB Satellite Coverage

6. Transponders added as fleet grows
Forward Link
Many
Aircraft
~5 Mbps
each
Transponder #1
Transponder #2
Transponder #3
Transponder #N
Transponders added as fleet grows
Multiple Ku-Band
Transponders
Boeing Proprietary
Ships
One forward link signal per transponder
A transponder will carry data for multiple aircraft/vessels
Mobile platform receive the transponder signal and accept data addressed to it
Multiple transponders may be used in a region
Each platform may receive from multiple transponders

7. Transponders added as fleet grows
Return Link
Each platform is assigned to one transponder
Multiple platforms may share one transponder using multiple access codes
NOC manages aggregate EIRP for FSS protection
Multiple transponders may be used for return links in a coverage region
Multiple Ku-Band
Transponders
Transponder #1
Transponder #N
Code #1
Code #2
Code #3
...
16 kbps to
1024 kbps
per platform
Transponders added as fleet grows
Boeing Proprietary

8. The Market For In-flight Connectivity
Passengers want the choice to:
Work, surf or be entertained with the same speed, pricing and support they experience on the ground
Airline operators seek:
Simpler cabin design and dynamic connectivity architecture that can accommodate future services

9. The Connexion by Boeing Service
High-speed, real-time, secure Internet access in-flight:
Access to corporate intranet via secure VPN connection
Access to personal & instant messaging capabilities
Ability to send and receive unlimited attachments
Four channels of live global television
Choice of entertainment applications (e.g. streaming audio and video, web-based entertainment, interactive games)
In-flight portal (e.g. free services & customer assistance)
Airline information and passenger services
Connectivity similar to home or at work
Via laptop – both wireless (WLAN) and wired (Ethernet)

10. Data Transceiver & Router Enterprise Operations Center
How Does It Work?
Data Transceiver & Router
Onboard Server
Antenna
Antenna
Controller
Boeing Airlines
CBB Airlines
Ground System
Network & Data Operations
FIREWALL
Internet/
Intranet Access
(VPN)
Enterprise Operations Center

11. A HotSpot In The Sky Where Passengers Can Connect To What’s Important
802.11a/b/g Wireless Access Points
Antenna
Data Transceiver/Router
Box
Notional representation

12. Business Momentum Soon entering into our third year of
consumer service and continuing to
evolve:
12 International airline customers signed up for the service, others to follow;
Service available today on 10 global airlines; more than 180 flights daily; over 130 aircraft
Live global television available to airline customers
Simplified consumer pricing ranging from US$9.95 to $26.95
High level of customer satisfaction
New industry partnerships (e.g. Yahoo! and Intel Centrino)
Growth potential in maritime channel

13. Voice and Data Providers
Airline Passenger Pricing Plans Recently Updated to Simplify Consumer Choice
Pricing Plans
Option
Length of session
Price (USD)
Internet Time
Unlimited Internet access beginning at time of first sign in
1 hour
2 hours
3 hours
$9.95
$14.95
$17.95
Internet Flight
Unlimited Internet access (including connecting flights) within 24 hours of sign in
24 hours
$26.95
Payment Options
Credit Card
Corporate Programs
Voice and Data Providers
Frequent Flyer Miles*
Value Cards
Prepaid
* New pricing took effect January 31, 2006

14. Providing Customer Value Activities For Which Connexion by Boeing Service Was Used

15. Live Global TV Television Service launched in July 2005
Provided as part of the core service – no additional charge to airlines or passengers
Distributed to passenger laptops after they sign in
Designed to appeal to leisure passengers, as well as business travelers wishing to stay updated on news content
Television

17. Business and Executive Jet
Real-time, high-speed connectivity & VPN access
Direct Broadcast Satellite TV
Video conferencing

18. Connexion Maritime Service: High-Speed on the High Seas
Shippers Need:
Connexion by Boeing Enables:
Efficiency
Maintenance
Navigation
Safety
Crew retention
Cost control
Near-global coverage
Affordable rates
True high-speed communications
Clear voice service
VPN capability for business security
Supporting multiple users
Office-quality connectivity in mid-ocean
No need for expensive specialty software
Tools to effectively manage costs
Launch Customer:

19. Enterprise Operations
How the Maritime System Works
Space Segment
Mobile Segment
Data Satellite
Corporation
Data
Center
Enterprise Operations
Center
Billing
Corporate Perimeter
Customer Service
Firewall
Satellite Gateways
AAA
Firewall
VPN Access
Internet
Terrestrial Network
Ground Segment
Operational Services
VPN Network

20. Vessel Equipment & Our Partners
Above Deck Unit (ADU) 1M Antenna
Below Deck Unit (BDU)
VoIP Telephone

21. In Conclusion: Connexion by Boeing Service is: Global Affordable
High-speed
IP based
Secure
Simple
Well Supported
Proven Infrastructure
Meets the demands of today’s business needs.

22. Dr. Mohamed El Amin Email: mohamed. elamin@boeing. com website: www
Dr. Mohamed El Amin website: