1. ANALYZING AND REPORTING
How we share shows we care...

2. ANALYZING THE RESULTS OF POLLS
The way you analyze depends on the way you polled:
If the answers are simple yes or no, agree or disagree, then you:
TABULATE and calculate a confidence interval (margin of error)
The handy calculator in the previous presentation can be used for this
If the participants selected from more than two choices and the survey was interested in relationships, more statistical measures are required

3. ANALYZING THE RESULTS
If it was an open-ended question, then look for words or phrases that repeat (codes) that represent themes, and then actual examples can be pulled from the pool of answers:
Codes
Themes
Examples

4. REPORTING YOUR FINDINGS:
Journalists must report two things from a survey/poll:
What the survey found
What implications it may have
Surveys and Polls can be used for:
Introducing an important issue
To help readers have a better understanding of the issue
To allow readers to explore how others in their community view the issue

5. REPORTING YOUR FINDINGS:
When reporting:
Keep results clear enough for the readers to understand
Keep it in context so that it doesn’t change the way the readers interpret the results
How to accomplish both? INFOGRAPHICS

6. ANALYZING AND REPORTING
How we share shows we care...