1. DELIA MEMORIAL SCHOOL (HIP WO)
Project Learning 17-18

2. Princess _02 (Leader)
Yogini _05
Bianca _06
Krystelle _23
MEMBERS

3. Content Introduction Reasons for this business
Research & Findings (e.g. Questionnaire, Site Visit, Floor Plan, Financial Data)
Conclusion
Reflection
Content

4. Out of the 3 possible trades we discussed about:
Restaurant
Clothing and styling
Bakery
We decided on opening a shop selling clothing, accessories, and styling services in Whampoa.
START OUR OWN BUSINESS

5. Là Manièra offers a proposal to start a business of clothing and styling.
The shop’s services and products are targeted towards young females.
The products include a wide range of stylish clothing items.
Introduction

6. Reasons for selecting this business
Great interest
Wish to expand people’s view
Able to implement prior skills
Is favoured by the public
Reasons for selecting this business

7. Research and Findings

8. Survey Conducted a survey to find out customers’ preferences
Conducted on young females (Target customers)
Questions
Top 1
Top 2
Top 3
Preferred daily style
Comfortable
Casual
Formal
Mostly bought clothing items
Tops
Bottoms
Shoes
Acceptance of styling service with payment
Yes No
Shop is chosen because of
Clothes Quality
Service
Price
Survey

9. Results

10. Results

11. Findings Tops, compared to other clothing items, are a popular choice.
People shop more in the afternoon than other time periods.
Clothes quality is an important factor for shop choice.
Findings

12. Site visit

13. Floor plan

14. Financial Data Our budget is planned out as follows:
Property rent $ 323,700 (monthly)
Bills (Electricity, Water, etc) $ 2, (monthly)
Stocks $ 50,000 (quarterly)
Staff salaries $ 20,000 (per person)X6
Facilities (Furniture) $ 40,000
= $ 535,700
Financial Data

15. Conclusion Là Manièra is a small venture and on is initial stages.
Our budget is $600,000.
A very convenient location will attract our target customers.
We hope to attract a fair amount of customers.
Conclusion

16. Obtained a lot of new skills relating to business and managements.
Faced obstacles and learned how to solve them respectively.
Found a new understanding of the industry of marketing and business.
Got to know more about the public’s view and strategize accordingly.
Reflection