1. By: Cheryl Lu-Lien Tan and Rachel Dodes Presented by: Macrobears
Why “it” Bags Are Out
By: Cheryl Lu-Lien Tan
and Rachel Dodes
Presented by: Macrobears

2. Designers of “it” Bags
Fendi
Louis Vuitton
Prada
Gucci

3. Luxury Boom and Stock Market
Exclusivity
High Status
Market downturn

4. Feelings of High-End Shoppers
Knockoffs
Unique accessories
Designer names

5. Companies Respond Pushing lesser known brands Move further upmarket
Paparazzi advertising
New products
D&G Time
Niche Markets

6. Growing Luxury Labels
Style.com
Celebrity magazines

7. Questions?