1. Media Kit 2018

2. Published regularly, without any interruption since 1978, HOLIDAY Weekly is Pakistan’s pioneer weekly trade magazine and it has earned wide readership and deep trust as the Voice of Pakistan’s Tourism Industry and Travel Trade within the country and abroad. Every week, about 4,000 copies are delivered to listed readers and about 1,000 copies are placed at Airlines’ offices, Travel Agents, Tour Operators, Hotels, Tourism Organizations and at Airports, read by traveling businessmen, Corporate Executives, Diplomats and Government functionaries. We are pleased to launch Digital Holiday Weekly with more real time contents with much greater reach in Pakistan and Beyond.

3. Print Edition Paid Subscriber 1000 Embassies, Chamber and Hotels
Promotional Copies
500
Travelers
1000
Businesses
Delegations
500

4. Digital Branding
Buildup reputation by affiliating with Holiday Weekly through Digital Brand Activation
Perception change to TG (agency and corporate) through regular updates, event and offers.
Brand endorsement and Affiliation by launching digital programs through our digital team. Complete 360 degree digital reach and impact.

5. Digital Reach
Stay in tune with leading Travel Agencies, Airlines, Consulate and Int’l Travel Industry Value Chain
Get deep insight to your brand performance in local market especially through service provider perception.
Instant access to local service providers

6. Ecommerce Conversion LeadGen on website and social media
Traffic through multiple sources
Soft conversion through data collection for interested audience

7. Print Ads Quarter Page (13 Cm X 18 Cm)
Rs. 15,000/= per single Insertion
Half Page
(26 Cm X 18 Cm)
Rs. 30,000/= per single Insertion
Full Page
(26 Cm X 36 Cm)
Rs. 60,000/= per single Insertion
Special Size
(2 Col X 18 Cm)
Rs. 10,000/= per single Insertion
Top Panel
(4 Cm X 26 Cm)
Rs. 6,000/= per single Insertion
(8 Cm X 26 Cm)
Rs. 12,000/= per single Insertion
Bottom Strip
(1.5 Cm X 26 Cm)
Rs: 1,000/= per single Insertion

8. Online Edition Large leaderboard (970x90) leaderboard (728x90)
medium rectangle (300x250)
above the fold | Home page

9. half page (300x600)
below the fold | | Home page

10. Monthly Master Sponsor
Covering premium and most visible sponsor spots
Post Featured for a month
Video on the main page
Rich Media Ad with Popup
distribution to Agencies, Airlines and Embassies
SMS to Subscribers

11. Online Stats Page Views 100,000 Visitors 30,000 18-25 15% 25-45 50%
45-50
25%
50+
10%
Male
60%
Female
40%
Facebook
20000
Twitter
200
Pinterest
100
Instagram
500

12. Banner Ads Banner Per month
Large leaderboard (970x90) right top of the page prominently displayed throughout
100,000
leaderboard (728x90) visible next to the logo – repeated throughout the page
80,000
half page (300x600) most prominent for call for action – covering area below popular post.
80.000
medium rectangle (300x250) running through the website, just next to the main story pic
60,000

13. Package Deal Sunshine Package Targeted Outreach Launch Coverage
Campaign Management
Print Ad
Quarter Page (inner pages)
Online Banner
leaderboard (728x90) below the fold below the story section
half page (300x600) most prominent for call for action – covering area below popular post.
leaderboard (728x90) visible next to the logo – repeated throughout the page
Large leaderboard (970x90) right top of the page prominently displayed throughout
Sponsor Post
Yes
Featured Listing on Directory
Social Media Post
SMS Marketing
10,000 SMS
Campaign
100,000
FB Campaign
100 clicks
Price
Rs.25,000/- per week
Rs.45,000/- per week
Rs.60,000/- per week
Rs.80,000/- per week
The price includes all creatives
The price are for 1 week, 1 inclusion. Avail 4 inclusion for 25% discount
Order must be book 1 week prior
Ask us for Website and Social Media Management services

14. Customize Package
SMS Marketing for as low as 50 paisa per message. Target messaging
Social Media Ads with detail brochure and point of contact (may be travel agency)
Travel and Food Blogger
Onground Activation
Social Media Post Buy Ticket and Win Dream Vacation

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