1. Global Marketing Activities
Read page 202 to 205 in your text.
Collaboratively, in the google doc ‘Global Marketing Activities’, describe the Canadian consumer market in terms of:
i) size
ii) demographics
iii) spending patterns
iv) other: culture, shopping habits, climate, etc.
Search online to find a print ad that was made in a non-English speaking country. Post yours, then Comment on one other ad;
What would need to change about the ad before it could be used in Canada? (other than language!)
Search online to find an advertisement (either print or broadcast) that would be considered global, in that it communicates to everyone in a similar way. Post it.