1. How people’s needs should drive infrastructure and services:
Stakeholder engagement
Jo Field, Founder & Director, JFG Communications
Highways UK – 8 November 2017

2. Projects are about people

3. What is stakeholder engagement and why is it important?

4. Building advocacy for infrastructure and services

5. The role of stakeholder advocates at each project stage
Role of stakeholders
Initial concept
Help shape idea
Feasibility
Inform / test options
Preferred option and detailed design
Share thought process / build advocacy
Powers/ permissions
Formal response
Construction
Remind people of benefits
Operations
Applaud the launch
Give feedback to help improve services
Need stakeholder support from a range of different sectors
Important to get schemes right for disabled people

6. Stakeholder engagement – best practice
Identify your stakeholders
Learn from other projects
Have the conversation
Engage early and often
Engagement needs to be participatory, interactive and tailored to the audience
Aim to build advocacy
Be an advocate for your stakeholders
Consider the impact of social media

7. CIHT guidance

8. Thank you
Any questions?
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