1. Today’s Schedule
Lesson Goal: Why are film trailers made? What information do they give us?
Minds On
Brainstorm: Why are trailers made?
Action
Why are the trailers made?
Marketing Campaigns
Anticipation Viewing
Consolidate
Paragraph writing/style
Where is the best

2. Brainstorm: Why are trailers made?

3. Note: Why are trailers made? Reason #1: Trailers and Audiences
Trailers help audiences understand what genre the film falls under
Comedy, Action, Romance, Adventure etc…
They give audiences just enough background knowledge to create a sense of interest and intrigue
Trailers may be made specifically for one target audience, or try to reach as many target audiences at once

4. Reason #2: Element of a Marketing Campaign
There are several techniques for marketing a film via trailer
The film trailer itself
Posters in the street or on public transport
Billboards
Online marketing
Viral Marketing

9. Elements of a Marketing Campaign
The marketing campaign is designed to raise awareness and interest in advance of, and during, its cinema release
Without trailers, audiences are left confused by films and exactly what they are about
Nothing creates interests, explains plot, and creates a connection better than audio/video compilations

10. Why is a trailer made?: Anticipation Viewing
Royal Affair
The Great Gatsby
Killing them Softly
What clues are there about the content of the films?
Are there any associations you have with other words/phrases from the title??

11. Now let’s view each of these trailers…
Royal Affair
The Great Gatsby
Killing them Softly
What are the movies about?
Are the trailers for these films close to what you guessed based on the titles? What is different?
How does each trailer help increase the understanding/awareness of the audience?

12. What is the best spot for a trailer to be shown?

13. Categories
Below Level 1
0-49%
Level 1
50-59%
Level 2
60-69%
Level 3
70-79%
Level 4
80-100%
Knowledge/
Understanding
Demonstrates very limited understanding of the issue.
Shows limited understanding of the issue.
Shows some understanding of the issue.
Shows considerable understanding of the issue.
Shows thorough understanding of the issue.
Includes very limited support for main ideas.
Includes limited support for main ideas.
Includes some support for main ideas.
Includes considerable support for main ideas.
Includes thorough support for main ideas.
Thinking/
Inquiry
Uses the writing process with very limited effectiveness.
Uses the writing process with limited effectiveness.
Uses the writing process with moderate effectiveness.
Uses the writing process with considerable effectiveness..
Uses the writing process with a high degree of effectiveness.
Uses critical thinking skills with very limited effectiveness.
Uses critical thinking skills with limited effectiveness.
Uses critical thinking skills with moderate effectiveness.
Uses critical thinking skills with considerable effectiveness..
Uses critical thinking skills with a high degree of effectiveness.
Communication
Communicates arguments with very limited clarity, accuracy, and organization.
Communicates arguments with limited effectiveness; confusing for the reader.
Communicates arguments with some effectiveness; sections unclear to the reader.
Communicates arguments with considerable effectiveness; clear to the reader.
Communicates arguments with a high degree of effectiveness; thought-provoking for the reader.
Use of language conventions is very limited (i.e. spelling, punctuation and grammatical errors interfere with the message.)
Use of language conventions is limited.
Use of language conventions involves some errors.
Use of language conventions is correct and effective.
Use of language conventions is correct, effective, and sophisticated.
Application
Transfers knowledge and skills to new contexts with very limited effectiveness.
Transfers knowledge and skills to new contexts with limited effectiveness.
Transfers knowledge and skills to new contexts with some effectiveness.
Transfers knowledge and skills to new contexts with considerable effectiveness.
Transfers knowledge and skills to new contexts with a high degree of effectiveness.
Does not use MLA formatting, including page setup
Applies MLA formatting with limited effectiveness.
Applies MLA formatting with some effectiveness.
Applies MLA formatting with only minor errors.
Applies MLA formatting with no errors.