1. YuMe Inc. – Prophix story
Operating since: Unknown
Head office: Redwood City, California
Annual revenue: $154 million
Number of employees: 357
G/L or ERP: Oracle
Company website:
Company background:
YuMe, Inc. is engaged in providing digital video brand advertising solutions. Its technologies serve the specific needs of brand advertisers and enable them to find and target large, brand-receptive audiences across a range of Internet-connected devices and digital media properties. Its software is used by global digital media properties to monetize professionally-produced content and applications. It facilitates digital video advertising by dynamically matching relevant audiences available through its digital media property partners with appropriate advertising campaigns from its advertising customers. The Company generates revenuesby delivering digital video advertisements on Internet-connected devices.
Winning the business:
Competitive win over: Host Analytics, Adaptive Planning, Cognos TM1, SAP BPC, Oracle Hyperion
This was a competitive deal where we ultimately built a consensus with the finance and operational teams one level below the CFO, who ultimately pushed the CFO to choose Prophix. We are starting with a smaller scope of work as a proving ground, and expect this customer to grow as a land and expand account. It's a great competitive win over Host and Adaptive who were both given favour as "local plays"

2. YuMe Inc. – Prophix story
Scope of the initial project:
Financial planning and reporting
- ODBC connection with drill across to G/L
- Budgeting BS & P&L
- Reporting BS, P&L, CF (indirect)
- Forecasting
- Detailed personnel planning
- User security
- Workflow

3. Supporting data: Life cycle Industry (choose all that apply)
☐ New implementation YES
Implementation date: Q1 2014
☐ Preexisting customer
Original implementation date: ________________
☐ Existing customer, upgrading
Industry (choose all that apply)
☐ Agriculture, forestry, and fishing
☐ Professional services
☐ Financial services
☐ Retail
☐ Wholesale and distribution
☐ Telecommunications
☐ Healthcare
☐ Utilities
☐ Education
☐ Architecture, engineering, and construction
☐ Life science
☐ Transportation and logistics
☐ Manufacturing
☐ High tech YES
☐ Media and entertainment
☐ Government
☐ Non-profit

4. Supporting data: Solutions built Capabilities used ☐ Budgeting YES
☐ Automation YES
☐ Forecasting YES
☐ Prophix Mobile
☐ Reporting YES
☐ Data integration YES
☐ Strategic planning
☐ Business modeling YES
☐ Financial consolidation
☐ Microsoft platform integration
☐ Analysis YES
☐ Role-based security YES
☐ Profitability analysis
☐ Collaboration YES
☐ Personnel planning YES
☐ Flexible deployment
☐ Project planning
☐ Ad hoc reporting and visualization YES
☐ Revenue planning
☐ Capital expenditures planning
☐ Reporting and analytics
(dashboards and scorecards)