1. the elements of beautiful skin
Selling Tips & Marketing:
Selling without being a Salesman
Hali Wiley, National Account Manager

2. Students Teachers Hormone Patients Organizations Walk in Traffic
Who are your Customers?
Students
Teachers
Hormone Patients
Organizations
Walk in Traffic
Friends & Family
Local Businesses

3. Marketing to Your Customers
Flyers
Radio Ads
Newspaper
Word of Mouth
Events
Health Fairs
Bag Stuffers
Public Appearances

4. Sampling=Marketing
Take customer information
Follow up one week later
This is your BIGGEST and EASIEST marketing tool!

5. When do you Sample?
If you notice a customer is reluctant to buy, but seems very interested
During BHRT consultations
Anyone who comes into your pharmacy
Attending events
Local businesses

6. Selling Tips

7. Selling 101 Don’t be a used car salesman View them as your patient
Do not sell, solve their problem
Find out their needs and wants
Tell them what sets you apart

8. Questions to ALWAYS ask
Find out what works best for the customer (do they typically use a cleanser, would they use a day and a night cream, etc.)
What current products are they using?
Do they have any current skincare conditions? (Rosacea, acne, etc.)
Do they take a multi-vitamin?
How much water do you drink?

9. When Can these Questions Help
At the display
Choosing their skin type
Recommending Products

10. Remind Your Customers
100% money back
They can exchange their products
They don’t have use the whole line
They can still use other skincare lines they like
How long the products last

11. At the Display Focus on the customer, not on selling products
Explain how Rx SKIN THERAPY works
Make sure you always use a Therapy Card
Utilize brochures
Refer to the display

12. Display Panels

13. Therapy Cards Definition of Skin Type What products they can use
When to use it
Order of Use

14. Testers Let the customer test it on their skin Smell the products
Show them the right amount to use

15. thank you
questions?