1. EQ: What decisions need to be made to sell products?
Day 10 Packaging
EQ: What decisions need to be made to sell products?

2. Journal: Brand Names vs. Store Brands Video
Read Article about Walmart Store Brands and Packaging
Identify 5 marketing related strategies or facts

3. Finish Packaging Notes
Introduce Bubble Jelly Project

4. Day 2 Bubble Jelly Project
Journal: Mom outsmarts Coke & Pepsi
Packaging Review: Highlight Key words
Packaging QUIZ:
Find an example of the following:
Skin Packaging
Blister Packing
Aerosol or Pump
Flex Pouch
Shrink Wrap
Multipack
Aseptic packaging
Dispensing closure

5. Bubble Jelly Project Remember: 1. Brand Strategy
2. Is there a need for the product?
3. Who is the direct/indirect competition?
2. Detailed Customer Profile
3. Distribution-Where? Why? How will product relate to retailer’s image?
4. What will be on the label (Brand, Product Name, weight, selling message, warnings, ingredients etc.
5. 4 P’s