1. Health Education/Health Promotion
Click on the video to watch ‘Texting While Driving’
What message is being put across?
Where have you seen it before today?
Who is it aimed at?
Do you think it will change peoples’ behaviour? Why?/Why not?

2. Getting Your Message Across
Click on the video to watch a girl who texts while driving
What message is Dr Phil putting across?
Do you think it will change the behaviour of the teenager?
How else could you put the message across to her?

3. Getting Your Message Across
What Freudian ego-defence mechanisms is she using? How do you know she’s in ‘Cognitive Dissonance’?
Does knowledge of these psychological conditions change the way you would try and change this person’s behaviour?

4. What is Health Education?
Educating people to have healthier lifestyles so they can AVOID disease
Health Education aims to: - inform people through knowledge - change unhealthy attitudes - change unhealthy behaviours
Its REALLY difficult to get people to change their attitudes and behaviour!

5. Historical Development
When did health education become a concern?
Research: - WHO’s Health for All By the Year Alma-Ata Declaration Ottawa Charter for Health Promotion The Black Report Inequalities in Health: The Black Report & the Health Divide (1987)

6. Health Education
Find health education (health promotion) campaigns at college.
For each one: - What format does it come in? - Who is it aimed at? - How many people do you think will see it? - Is it trying to change knowledge, atttitudes or behaviour? - What do you think of it? - Did it have an impact on you?

7. Bottletop Website Evaluate the bottletop website.
What messages is it trying to put across
Has it made you think about alcohol differently?
How would you make it better?