1. Conformative Evaluation (Stronach, I. and Morris, B
Conformative Evaluation (Stronach, I. and Morris, B. (1994) Polemical notes on educational evaluation in an age of ‘policy hysteria’. Evaluation and Research in Education, 8 (1&2), pp. 5-19).
Short-term, takes project goals as given;
Ignores the evaluation of longer-term outcomes;
Gives undue weight to the perceptions of programme participants who are responsible for the successful development and implementation of the programme: ‘over-reports’ change;
Neglects/‘under-reports’ the views of some practitioners and critics;

2. Conformative Evaluation
Adopts an atheoretical approach, and regards the aggregation of opinion as the determination of significance;
Involves a tight contractual relationship with programme sponsors that disbars public reporting or encourages self-censorship to protect future funding;
Risks implicit advocacy of the programme in its reporting style.