1. Moving from Prohibition to Elimination
Elimination through awareness raising campaigns
Moving from Prohibition to Elimination
Cristina Barbaglia
Senior Child Protection Advocacy Adviser

2. What is elimination? And how do we measure it?
Attitude change
Reduction in prevalence showing practice has changed
A legal reform has taken place
e.g. policies, laws

3. How do you achieve elimination?
SAVE THE CHILDREN 4 PILLAR APPROACH
Advocacy for Legal Reform - achieving a total ban on PHP in all settings
Public awareness - creating awareness and knowledge to change attitudes
Behaviour Change - training and promotion of positive discipline to enable a change in behaviour towards children
Child Participation - children as key actors throughout the process

4. Save the Children’s experience
Alliances with other organisations: KEY Advocating and working with government structures at all levels Providing guidance on alternatives and the need for non-violent upbringing and positive discipline

5. Contributing to research and producing materials, focus on data, health and child development
Working with the media, NGOs, religious and community leaders, professionals such as law enforcement agents and teachers, parents’ organisations, and children themselves

6. POSITIVE DISCIPLINE
Positive discipline assumes that children want to behave well, but need help in understanding how to do so. It works on the principle that children learn more through co-operation and rewards than through conflict and punishment.

7. ‘The majority of the children recommend the following alternative instead of punishment: advice, consultation, correction, love, and solution to the problems.’

8. Children’s participation
Continuous support for community-based actions initiated by children
including development of their own advocacy agenda, statements on corporal punishment etc.
Creation of mechanisms for their involvement in the actual legal reform work
Building their capacities to participate

9. WHY?
CORPORAL PUNISHMENT IS A PERSONAL ISSUE INTERFERE WITH CHILD REARING, PERSONAL SPHERE PERSONAL BELIEFS PEOPLE FEEL IMMEDIATELY JUDGED

10. HOW TO BUILD AN AWARENESS RAISING CAMPAIGN
YOU ARE THE EXPERT (you know your country)
ADJUST YOUR MESSAGES DEPENDING ON YOUR AUDIENCE (i.e. lobbying government, educators, religious leaders, parents)
This is example screen shot from the CPIE menu – this is the sample results framework. Obviously too small to read on screen, but just to visually show what the menu looks like. This is a results framework only at the goal and outcomes level. It does not include outputs/activities.

11. HAVE ALL THE ARGUMENTATIONS YOU NEED DO NOT JUDGE
WHAT DO YOU NEED?
BE PREPARED
FOCUSSED
HAVE ALL THE ARGUMENTATIONS YOU NEED
DO NOT JUDGE
This is example screen shot from the CPIE menu – this is the example outcomes and indicators. Again, maybe too small to read on screen but you can talk through some of them. The details are less important than to explain visually the different columns in the menu.

12. HOW TO SUCCEED:
Concise, clear messages Adjusted to the audience and the local context Special allies, i.e. government officials, religious figures, media, celebrities

13. CREATIVITY FOR A CAMPAIGN YOU NEED
This activity should take approximately 45 minutes, followed by 30 minutes plenary re-cap and discussion.
Distribute a copy of the relevant pages of menu of outcome indicators based on what type of project is the case study.
Encourage all groups to reflect and improve the results framework if needed. That is, sometimes as we develop indicators using an ‘if-then’ logic, then it highlights gaps or challenges in achieving what we have listed in the results framework. It should be a feedback loop with both parts (the results framework and the indicators) continually making sure we refine and improve them.
After about 45 minutes, each group presents in plenary discussion. Make sure to reflect on using the menu as a resource tool.

14. WHAT TO USE SOCIAL MEDIA, TV, NEWSPAPERS, MAGAZINES, BILLBOARDS
TWITTER, FACEBOOK, INSTAGRAM, YOUTUBE, SNAPCHAT
DON’T RESPOND TO TROLLS

15. Examples of advocacy/campaigns

16. The most important factor:
PERSISTENCE

17. Council of Europe

18. ROMANIA 2004 Hitting is NOT from Heaven 2008 Violence breeds Violence!
2011 The Body heals fast, the Soul doesn’t!

19. Philippines THE STRATEGY
EVIDENCE BUILDING
BILL
DRAFTING
INFORMATION AND COMMUNICATION
LOBBYING
CONGRESS
RESEARCH AND DOCUMENTATION
STRENGTHENING CIVIL SOCIETY SUPPORT FOR ADVOCACY

20. Examples from SC Philippines

21. The Costa Rica experience
Law banned corporal punishment including the promotion of non-violent ways raising children
Institutionalisation through the education and health system covering the whole country
’Educate without hitting’ campaign targeting different audiences
National survey to establish baseline and progress and the impact of the law

22. Latin America

24. URUGAY – UNICEF Campaign

25. FRANCE

26. FRANCE

27. Example from SC Lithuania