Download presentation
Presentation is loading. Please wait.
1
Types of Market Research
Competitive Research
2
Competitive Research Used to determine who the competition is, and how they are competing Competitive Market Analysis Competitve Intelligence Pricing Research Cojoint (tradeoff) analysis
3
Competitve Market Analysis
Compare all products available within a particular category Example: Cat food competitors in overall market moist vs. dry designed for kitten, adult, or senior cats packaging: cans, bags, plastic containers resealable lids premium vs. economy
4
Competitive Intelligence
Gather data on competition Use web trade magazines annual reports corporate profiles corporate espionage?
5
Pricing Research How much are consumers willing to pay?
How competitive is the market? Is it profitable? Effect of price on demand Comparative Worth Analysis measure value vs. competitors price product accordingly
6
Cojoint Analysis A.K.A. Tradeoff Analysis
Determine individual product features that make up value equation What features are most valued by customers?
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.