1. Introduction to the Hedland Collective
Prepared for Hedland Economic and Resources forum | July, 2018

2. A New Way of Working The Hedland Collective

3. Traditional, programmatic approaches are not solving our most complex social problems
Funders select individual grantees
Organizations work separately and compete
Isolated Impact
Corporate and government sectors are often disconnected from foundations and non-profits
Measurement and evaluation attempt to isolate a particular organization’s impact
Large scale change is assumed to depend on scaling organizations
Source: FSG SSIR Collective Impact Article, Winter 2011; FSG Interviews; FSG Interviews & Analysis
© FSG | | 3

4. Collective Impact is a different approach – multiple players working together to solve complex issues
Understand that social problems – and their solutions – arise from interaction of many organizations within a larger system
Collective Impact
Cross-sector alignment with government, nonprofit, philanthropic and corporate sectors as partners
Organizations actively coordinating their action and sharing lessons learned
Organizations working toward the same goal and tracking the same measures of progress
Source: FSG SSIR Collective Impact Article, Winter 2011; FSG Interviews; FSG Interviews & Analysis
© FSG | | 4

5. Collective Impact has five elements
COMMON AGENDA
Shared measurement
Mutually
Reinforcing activities
Continuous communication
Backbone SUPPORT
Collective impact has five key elements:
The first of these is a common agenda. Everyone participating in the collaboration shares a vision for change that includes a common understanding of the problem, and a joint approach to solving the problem through agreed-upon actions
Next is shared measurement. All of the participants agree on how they will measure and report on progress, and the group identifies a short list of common indicators that they will reflect on, share publicly, and use to drive learning and improvement
The third element is mutually reinforcing activities. Out of all of these elements, this one can be the most challenging to wrap your head around, but it’s basically the idea that different stakeholders, across multiple sectors, are coordinating activities to help meet the goals of the common agenda. This does not mean that everyone is doing exactly the same thing, but rather than each actor or organization takes on the activities to which they are most suited.
Fourth, we talk about continuous communication. Everyone involved in the coalition engages in frequent, structured, open communication to build trust, ensure common objectives, and create both shared motivation and accountability
Finally, backbone support. Here we’re talking about independent, dedicated staff – with funding! – who guide the initiative’s vision and strategy, support the aligned activities of partners, and establish shared measurement practices and systems. This person, or people, must be able to coordinate between all the different participating organizations, and community residents.
© FSG | | 5

6. Collective Impact has five elements
All participants have a common agenda for change including a shared understanding of the problem and a joint approach to solving it through agreed upon actions.
Collecting data and measuring results consistently across all the participants ensures shared measurement for alignment and accountability.
A plan of action that outlines and coordinates mutually reinforcing activities for each participant.
Open and continuous communication is needed across the many players to build trust, assure mutual objectives, and create common motivation.
A backbone organisation with staff and specific set of skills to serve the entire initiative and coordinate participating organisations and agencies.
COMMON AGENDA
Collective impact has five key elements:
The first of these is a common agenda. Everyone participating in the collaboration shares a vision for change that includes a common understanding of the problem, and a joint approach to solving the problem through agreed-upon actions
Next is shared measurement. All of the participants agree on how they will measure and report on progress, and the group identifies a short list of common indicators that they will reflect on, share publicly, and use to drive learning and improvement
The third element is mutually reinforcing activities. Out of all of these elements, this one can be the most challenging to wrap your head around, but it’s basically the idea that different stakeholders, across multiple sectors, are coordinating activities to help meet the goals of the common agenda. This does not mean that everyone is doing exactly the same thing, but rather than each actor or organization takes on the activities to which they are most suited.
Fourth, we talk about continuous communication. Everyone involved in the coalition engages in frequent, structured, open communication to build trust, ensure common objectives, and create both shared motivation and accountability
Finally, backbone support. Here we’re talking about independent, dedicated staff – with funding! – who guide the initiative’s vision and strategy, support the aligned activities of partners, and establish shared measurement practices and systems. This person, or people, must be able to coordinate between all the different participating organizations, and community residents.
© FSG | | 6

7. Collective Impact has four phases
COMMON AGENDA
Collective impact has five key elements:
The first of these is a common agenda. Everyone participating in the collaboration shares a vision for change that includes a common understanding of the problem, and a joint approach to solving the problem through agreed-upon actions
Next is shared measurement. All of the participants agree on how they will measure and report on progress, and the group identifies a short list of common indicators that they will reflect on, share publicly, and use to drive learning and improvement
The third element is mutually reinforcing activities. Out of all of these elements, this one can be the most challenging to wrap your head around, but it’s basically the idea that different stakeholders, across multiple sectors, are coordinating activities to help meet the goals of the common agenda. This does not mean that everyone is doing exactly the same thing, but rather than each actor or organization takes on the activities to which they are most suited.
Fourth, we talk about continuous communication. Everyone involved in the coalition engages in frequent, structured, open communication to build trust, ensure common objectives, and create both shared motivation and accountability
Finally, backbone support. Here we’re talking about independent, dedicated staff – with funding! – who guide the initiative’s vision and strategy, support the aligned activities of partners, and establish shared measurement practices and systems. This person, or people, must be able to coordinate between all the different participating organizations, and community residents.
© FSG | | 7

8. Caution: Collaboration is not linear
While the table in the last slide is an extremely useful frame for describing the development of a Collective Impact initiative, it is important to recognise that collaboration is not a linear process.
Over time, a successful collaboration will make progress through these four stages, but it is unlikely that the steps and milestones within each phase will follow each other in a plotable and predictable path towards maturity. Rather, within each phase and across the life cycle of the collaboration the work will be cyclical.
COMMON AGENDA
Collective impact has five key elements:
The first of these is a common agenda. Everyone participating in the collaboration shares a vision for change that includes a common understanding of the problem, and a joint approach to solving the problem through agreed-upon actions
Next is shared measurement. All of the participants agree on how they will measure and report on progress, and the group identifies a short list of common indicators that they will reflect on, share publicly, and use to drive learning and improvement
The third element is mutually reinforcing activities. Out of all of these elements, this one can be the most challenging to wrap your head around, but it’s basically the idea that different stakeholders, across multiple sectors, are coordinating activities to help meet the goals of the common agenda. This does not mean that everyone is doing exactly the same thing, but rather than each actor or organization takes on the activities to which they are most suited.
Fourth, we talk about continuous communication. Everyone involved in the coalition engages in frequent, structured, open communication to build trust, ensure common objectives, and create both shared motivation and accountability
Finally, backbone support. Here we’re talking about independent, dedicated staff – with funding! – who guide the initiative’s vision and strategy, support the aligned activities of partners, and establish shared measurement practices and systems. This person, or people, must be able to coordinate between all the different participating organizations, and community residents.
© FSG | | 8

9. Collective Impact in action looks like this
Common agenda and shared metrics
strategic guidance and support
partner-driven action
= community partner (e.g., nonprofit, funder, business, public agency, parent)
Community partners working on strategies
Steering committee
Work group
Chair
Coordinator
Guides strategy
Supports aligned activities
Establishes shared measurement
Builds public will
Advances policy
Mobilizes resources
Chair
Chair
Chair
Work group
Chair
Chair
Work group
Chair
Chair
Work group
* Adapted from Listening to the Stars: The Constellation Model of Collaborative Social Change, by Tonya Surman and Mark Surman, 2008.

10. Collective Impact in a shell
Collective impact occurs when organizations from different sectors agree to solve a specific social problem using a common agenda, aligning their efforts, and using common measures of success.

11. A New Way of Working The Hedland Collective

12. Over the last year, community stakeholders have created the Hedland Collective
Hedland Collective was organised in 2017 as a group of public, private, and not-for-profit organisations dedicated to improving outcomes and opportunities for the community of Hedland using a collective impact approach. There is a wealth of services and amenities in Hedland, and we believe that by improving coordination and alignment among existing efforts we can increase positive benefits for the community.
Over the last nine months, the collaboration has engaged over 130 key stakeholders in the community to strengthen collective outcomes and community spirit in Hedland.
The four key priorities, outlined below, were discussed and selected by community members, so that participants working toward the outcomes that the community cares about most, and with solutions that are community owned.
Hedland Collaboration Structure
Local Coordinator
Working Groups
Pathways to Opportunity
Supportive Hedland
Vibrant Hedland
Resources sub-working group
Steering Committee

13. Hedland Collective : : Common Agenda
Our vision and guiding principles:
Members of the Hedland Community have pathways to opportunity.
The Hedland community is safe, welcoming, and vibrant. There is a sense of pride and respect for all members of the community and for the town’s diverse cultures and history.
Hedland offers significant local employment and business opportunities that attract and retain community members.

14. Each of the four working groups has developed early priorities to guide the collaboration
PATHWAYS
TO OPPORTUNITY
RESOURCES SUB-WORKING GROUP
SUPPORTIVE HEDLAND
VIBRANT
HEDLAND
Strengthen and align connections between education, training and local employment with forecasting, earlier engagement and a “one-stop-shop”
Coordinate to align the trade career path among companies and education institutions
Engage earlier with parents and children to share opportunities available in Port Hedland
Establish and communicate clear local employment pathways to industry and industry-related employment opportunities
Explore opportunities to increase local content through collaboration with other partners
Improve coordination and reach of social investment, event sponsorship and volunteering
Work together to address gaps and needs of social services
Provide strategic input to the Town of Port Hedland’s Community Safety Action Group, and assist in strategy implementation
Build social sector collaboration by strengthening networking and capacity building opportunities
Share the positive narrative about living in Hedland
Ensure there is a coordinated calendar of events and activities that support community vibrancy
Celebrate the rich indigenous culture of the traditional owners of the land
Example strategies

15. Hedland Collective : : Join our Journey