1. START YOUR OWN ENTERPRISE – SESSION 1 WELCOME!!
Your tutor today is:

2. COURSE ARRANGEMENTS 4.00 finish 1.00 - 1.45 11.15 and 2.45
Off or silent
Handouts provided

3. WHAT ARE WE AIMING TO ACHIEVE TODAY?
Enrolment
Course induction/personal development
Group introductions
Business definitions
Presentation of various business ideas
Introduction to the ‘3M’ business model
Homework briefing/Review

4. ENROLMENT

5. GROUP INTRODUCTIONS/ THE ICEBREAKER!!

6. INDUCTION/INITIAL ASSESSMENT:
HEALTH AND SAFETY BRIEFING
SELF-MANAGEMENT TOOLS
SUPPORT/FEELING SAFE
ABOUT YOUR BUSINESS
YOUR INDIVIDUAL BUSINESS STAGES
PERSONAL CONFIDENCE RATINGS

7. COURSE OVERVIEW Week 1 Understanding Business, 3Ms Model
Week 2 Target market, Key resources and Business Planning
Week 3 Customer relations, networks, selling, and pricing
Week 4 Marketing, USP, Benefits & features/Social media/Sales approaches/Presentation skills
Week 5 Raising finance and revenue streams/variable and fixed costs
Week 6 Managing money & generating revenue/Cashflow forecast/Legal & cost structures
Week 7 Key partners/Managing people & partners/Leaderships styles/Negotiation Skills
Week 8 Selling/Business Plan Completion/Nuts & bolts/Next steps

8. GROUP AGREEMENT FOR SUCCESSFUL LEARNING – some ideas
Be on time
Attend every week
If running late, let us know
If leaving early (or not attending) make arrangements with class-mate to collect homework and handouts
Take part
Complete homework tasks
Respect others
Eat outside of classroom, except during lunch break
Tidy up
Observe health and safety

9. QUOTE OF THE WEEK:
“When you feel like quitting, think about why you started.” - Anon

10. YOUR RIGHTS & RESPONSIBILITIES

11. YOUR BUSINESS IDEAS

12. YOUR INDIVIDUAL LEARNING PLAN

13. YOUR VEHICLE DRAWING To represent how your customers think about you when your business is very successful in 2-3 years time

14. UNDERSTANDING BUSINESS

15. “The continuous or regular production or distribution
'BUSINESS DEFINITION'
“The continuous or regular production or distribution
of goods and/or services
for money
to satisfy human wants.”

16. DO I HAVE A 'BUSINESS' IDEA?
Is it a regular/continuous venture?
Am I making, doing or distributing something to trade for money?
Does it satisfy a want for a significant group of people?
Will someone be willing to pay for it?
Will they pay enough to cover my costs and/or make a profit?
Can I sustain it? (See first point again.)

17. HOW TO CHOOSE A BUSINESS IDEA
Start with what you have and what you like doing
What needs are not being met?
Improve what is already available
Consider your lifestyle and motivation
How much money do you have to invest?
Talk to trusted, knowledgeable people about your idea
Research the experiences of others who have tried your idea
Test trade

18. THE 3M BUSINESS MODEL

19. THE 3M© BUSINESS MODEL
Motivation – our vision and personal driver Market – our customers Mechanics – what and how we deliver to our customers

20. PRODUCT-DRIVEN FLOW OF BUSINESS ‘If we build it they will come’

21. MOTIVATION MARKET MECHANICS
MARKET-DRIVEN FLOW OF BUSINESS ‘Who is my customer and what do they need?’
MOTIVATION
MARKET
MECHANICS

22. TARGET MARKET
“A specific group of consumers at which a business aims its products/services and its marketing efforts.”

23. HOMEWORK Target market: Who is my typical target customer
HOMEWORK Target market: Who is my typical target customer? think about gender/age/social type Will they buy from me? Why? How can they be reached?

24. FOCUS FOR NEXT WEEK Introduction to Business Planning Target Market
Business Mechanics, e.g. key resources needed to run a business

25. REVIEW OF DAY/ EVALUATIONS