2. Release Dates

3. Strengths Challenges Denzel remains a global star
The way audiences want to see Denzel
Fuqua’s distinctive visual style
Classic story of good triumphing evil
Challenges
Typicality concerns – not just another genre film
Making the movie feel ‘big’ – not just about saving Teri from pimps

4. Denzel playing the compelling character McCall is our chief sell
McCall is active, capable and bad ass
A man with a moral compass but with lethal potential
Will bend the rules if necessary
Confident and cool
Someone with a mysterious past

6. Release Dates

7. Strengths Challenges Brad Pitt
A Global Superstar
Standout Performances and Very Good Reviews
Realistic Tank Action
Classic Story of Brotherhood in WWII
Challenges
Typicality is a concern with WWII movies
War is an Overpowering Element
Avoiding Depressing Tone or Sense Fate is Sealed
Extending beyond Male Audiences

8. Marketing Pillars Emotional heart of the film:
Wardaddy and Rookie soldier
Pitt’s Wardaddy is the strong father figure
Logan Lerman is the audience’s eyes and ears
Crew should have a clear mission
Showcase memorable action scenes
Avoid too much bleakness
Inject moments of levity

10. Release Schedule

11. Annie Familiar Territories
Family Musical
Genre
Hallmark Songs
Fun-loving and Optimistic
An adorable and doggedly optimistic Annie
Remind fans of what they love about the brand
Annie Cast Sells (Foxx &Diaz)
Family Friendly
*Japan is a special case – A high quality musical drama for young women

12. Annie Un-Familiar Territories
Family Action Comedy
Genre
Okay to hide the musical
Cast, Humor, and Family Friendly Sells – like Annie familiar territories
Princess story
Father-fish-out-of-water comedy
Bulldog meets underdog
And so on…
Flexibility in positioning

14. Release Schedule

15. The Interview is first and foremost a comedy, and we need to let the audience in on the joke from the start. The Interview just happens to have a real life character central to the story. It is a story about what happens when the US government recruits the two least-qualified men imaginable to take down Kim Jong-Un.
Challenges
Very American humor
Lack of international stars
Sensitive political topic
Reaching female audience
Mix of Comedy and Violence
Minimize the barriers by assuring the audience that the film is a comedy up-front
The film is meant for laughs; not a history lesson
Play up Kim Jung Un as an interesting character in his own right. He is a charming recluse and not necessarily a ruthless dictator
Show int’l audiences it is not a US-centric view of North Korea