1. Communicating in a Social Media World
Western Coalition of Arid States •. Phoenix, AR • Oct. 23, 2018

2. Social Media is a Conversation

3. Social Media offers benefits
Speed
Engagement
Reach

4. Be Smart About Your Involvement
Goals
Purpose
Push information
Engage in conversation
Call to action
Influence public opinion

5. Hurricane Harvey

8. California Drought

9. Social media shaming

11. Be Smart About Your Involvement
Target audience
Message

13. Be Smart About Your Involvement
Platform

15. Stay in the Game

16. Prioritize Platforms

17. Commit the resources

18. Monitor the conversation

19. Know when to set the record straight

20. Set up your social media platforms BEFORE you actually need them.

21. Conclusion Be clear about your goals Know your message
Prioritize your platforms
Monitor the conversation
Stay in the game

22. Change gears

23. How to Stop Saying Um – and Gain Instant Credibility

30. Why we say “um” Afraid of silence Don’t know what to say next
Want to signal intent to continue speaking
Need to plan next few words
Trying to think and talk at same time

31. Achieves little - annoys much
Weakens your message

32. “um” now and then is fine
Problem is saying it too often

33. How to say “um” less often
Know what you want to say
2. Prepare
Keep sentences short and simple
Speak more slowly

34. Speak nedy

35. 5. Don’t be afraid of silence – it is golden
6. Anticipate

36. These techniques build credibility

37. Don’t obsess
Let it go and carry on!

38. Questions