1. Elements of Destination Management
Marketing and Branding

2. Elements of a Destination
Location
Offerings
Expenses
Catering targets
SWOT
USP (unique selling proposition)
Visual identity
Tourism service suppliers
Citizens
Ambience
Attractions
Accessibility
Branding
Image and reputation
2/6

3. Elements of Branding Brand DNA Attributes features Benefits Values
Promise
Positioning
Identity
Expression
Brand DNA
Awareness
Knowledge
Acceptance
Preference
Conviction
Action
Loyalty
Referral
Brand forwarding
3/6

4. Profiling Your Targets
Geographic
Nationality and ethnics
Demographics
Psychographics
Insights
Types of tourism
Purposes of visits
Budgets
Accommodations
Food consumption
Places to visit
Activities to do
Things to see
Performance to watch
Length of stay
Travel behaviors
4/6

5. Elements of Destination Marketing
Attraction development, enhancement, and sustaining
Fam trips
Publicity
Image and reputation management
Content marketing
Experiential marketing
Events: sports, entertainments, festivals, fairs, conventions, trade show and exhibitions
5/6

6. END