1. Out of Home delivers ROI
Key findings from the USA Benchmarketing study
June 2017

2. OUT OF HOME DELIVERS ROI
USA Benchmarketing study: key research findings
OOH is a significant media channel in the mix
OOH has good ROI
OOH drives brand perceptions
Source: May 2017 Out of Home ROI and Optimization in the Media Mix, by Benchmarketing for the OAAA

3. Out of Home higher than digital display
OUT OF HOME HAS GOOD ROI
Out of Home higher than digital display
OOH delivered the second best sales ROI of traditional media, after TV.
Average sales revenue ROI by channel for US marketing mix modelling cases
Source: May 2017 Out of Home ROI and Optimization in the Media Mix, by Benchmarketing for the OAAA

4. OUT OF HOME INFLUENCES BRAND PERCEPTIONS
From awareness to purchase intention
“OOH spend has a proven (statistically significant) effect in driving each of the brand metrics” - Benchmarketing
Source: May 2017 Out of Home ROI and Optimization in the Media Mix, by Benchmarketing for the OAAA