1. BREEZE (business war game) an interactive didactic system
© Michel Muszynski 2018
marketing, finance, strategy, stock exchange
By professor Michel Muszynski 1

2. 2

3. Interactive didactic system teaching how to manage a multi-product company
In addition to “every day” decisions company executives take (as quality of products, their prices, communication budgets, manufacturing), students decide also on diversification, on long term investments, on stock exchange and even on building corporate holdings
They use a full set of analytical tools (market, financial, competition, stock exchange and strategic analysis)
This system works on line (web or intranet), with transmission of data and communication between computers of students and war game moderator

4. Products: 4

5. Market segments: 5

6. Product x Market analysis6

7. Managing a virtual company:
Extensive help 7

8. Send your decisions to moderator
Whole company
Send your decisions to moderator
This product 8

9. Product break-even: 9

10. Transfering data from students to moderator and back:
Bidirectional 10

11. Financial analysis: 11

12. Competition analysis:
Competitors 12

13. Different products
Strategic analysis: 13

14. Sent back by the moderator to his students
Web or intranet communication moderator ↔ students:
Sent back by the moderator to his students 14

15. „C” owns more than 25 % of capital of „A”
Stock exchange:
„C” owns more than 25 % of capital of „A” 15

16. This part of „B” is owned by “A” in holding
Holding's consolidated balance sheet:
This part of „B” is owned by “A” in holding

17. Analysis of capital group (holding) parent company:17

18. End finally, on moderator's screen...18

19. 19

20. „C” is the winner in profit category
Comparing achievements of different competitors:
„C” is the winner in profit category 20

21. Analysing profits of different competitors:21

22. Marketing & strategy topics covered:
Market demand as a decreasing function of selling price
Adaptation of product to market segment
Influence of product quality on market demand & profit
Mass market strategy vs differentiation of products
Interdependence of products (cannibalization effect)
Importance of advertising and ad budget on sales
Time evolution of market demand
Difference between volume and money market shares
Relationship between market share and variable cost (usually called strategic experience effect)
Relationship between relative market share and market growth rate – importance for the company future 22

23. Financial & stock exchange topics covered:
Company P & L statement as well as balance sheet
Equity and cumulated profits
Variable and fixed costs (and operation leverage)
Calculation of product break-even point
Direct and indirect costs (financial margin vs profit)
Liabilities and incurred financial costs
Fixed assets degressive depreciation
Production capacity and inventory management
Financial ratios: relative sales margin, ROI, ROE, assets turnover, financial leverage
Buying & selling stocks: investment portfolio (quotation on stock-exchange and values in balance sheet)
Exceptional operations when selling stocks or fx. assets
Dividends payment and collection
Competitor's take-over: purpose of holding, parent company management, consolidated balance sheet 23

24. BREEZE on-line and net…
Length of simulation
6 – 8 virtual years
Number of competitors (student teams)
Up to 8
Number of variables
140 x 8 competitors
Working on
Windows 10, 8, 7, Vista, XP
Space on students' computers required
Less than 10 MB
Internet connection
Required
Export of data
Possible to (c) MS Excel

25. BREEZE on-line and net… By professor Michel Muszynski 25