1. 2017: HELP BUILD A VOSS Foundation WELL
Where Voss funds a Well Project in Whole Food’s name

2. 2017: HELP BUILD A VOSS Foundation WELL
Where Voss funds a Well Project in Kroger’s name

3. National Account “Well” Programs
Available for 2 Accounts
How Works:
Achieve Goals set by Sales
Amount to fund Well donated in Account’s name
Components:
Co-branded POS + Merchandising
Circular Messaging
Social Media/PR campaign
Option: Video Conference Kick-off
Retail “Ask”s: Display, Case load-in
3/22-4/22 , World Water Day to Earth Day

4. 2017: HELP BUILD A VOSS Foundation WELL
Where Voss funds a Well Project in your Account’s name
Available for 1 Major Regional Chain

5. ‘17- Unique Chain Account Opportunity
“Well” Candidate Accounts
‘17- Unique Chain Account Opportunity
Voss builds Well in Chain’s name
Hit Goals, Project funded by VOSS
Via Donation to Voss Foundation
On Chain’s behalf
based on fit, volume participation
Components:
Co-branded POS + Merchandising
Custom Circular Messaging
Social Media, PR
Retailer Ask: Display, Case-load in
Distributor Ask: execution and upkeep
3/22-4/22 , World Water Day to Earth Day
Note- Well donation, components via Marketing, Other overlay via Sales

6. ‘17 Social Media/PR Support
“Well” Tie-in Account receives:
Dedicated program Posts to feature on their platforms
Re-postings by VOSS Foundation and VOSS Water
Inclusion in Press Release materials
QR Code link to video showcasing Foundation’s work
The “Ripple Effect”
Estimated 2M Social Media
Impressions and 21M potential
PR/Media Impressions* (2014)