1. Unit 7-A (B): Encoding: Getting Information In
Mr. McCormick
A.P. Psychology

2. Do-Now (Discussion) What are the 3 processes of memory?
What are the 3 stages of memory?
What was criticized about the Atkinson-Shiffrin Three-Stage Model of Memory?

3. How We Encode: Automatic Vs. Effortful Processing
Automatic Processing:
Unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings
Effortful Processing:
Encoding that requires attention and conscious information

4. How We Encode: Automatic Vs. Effortful Processing
What are some things that you might encode through automatic processing?
What are some things that you might encode through effortful processing?

5. How We Encode: Automatic Vs. Effortful Processing
Without writing it down, how could you attempt to remember a new phone number?

6. Rehearsal
Rehearsal:
The conscious repetition of information, either to maintain it in consciousness or to encode it for storage
Hermann Ebbinghaus:
Rehearsal using non-sense syllables

7. Rehearsal
The more times the nonsense syllables were practiced on Day 1,
the fewer repetitions were required to remember them on Day 2.

8. Spacing Effect Spacing Effect:
The tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice

9. Serial Position Effect
Our tendency to recall best the last and first items in a list

10. Serial Position Effect
How could you apply the principles of the Spacing Effect and Serial Position Effect to your own study habits?

11. Types of Encoding Visual Encoding: Acoustic Encoding:
The encoding of picture images
Imagery
Mnemonic devices
Acoustic Encoding:
The encoding of sound, especially the sound of words
Semantic Encoding:
The encoding of meaning, including the meaning of words

12. Chunking
Chunking:
Organizing items into familiar, manageable units; often occurs automatically

13. Organizing Information for Encoding

14. Review
Differentiate between the following ways in which we encode information:
Automatic Processing
Effortful Processing
Rehearsal
Spacing Effect
Serial Position Effect
Visual Encoding
Acoustic Encoding
Semantic Encoding
Chunking

15. Homework Unit 7 Key People Unit 7 FRQ
Research Study Response # 16: “Thanks for the Memories!” (Pgs )
Chapter 9 Outline: “Thinking, Problem-Solving, Creativity, and Language”