1. Core submission document template Campaign Categories PR Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F Connaught Harbourfront House, Connaught Road West, Sheung Wan, Hong Kong Tel: Fax:

2. Entry Details 1. Entry Category #25 Campaign of the year
2. Name of Campaign
#DreamAgain Global Movement
3. Name of Organisation
Procter & Gamble
4. Name of Brand
SK-II
5. Name of PR Agency
Flare Communications Group
NOTE:  Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlight it in red.  Marks may be deducted if the strict slide number of entry submission is exceeded.

3. Entry Video

9. First time in history, SK-II win #1 in Q2 beauty industry market share
Results
Breakthrough Results
Business Achievements
SK-II
Competitors
First time in history, SK-II win #1 in Q2 beauty industry market share
+30%
Business Growth
Recruited 1.7X new users acquistion
Astonishing Digital Results
35% Population
Google Trend
#1 among prestige skincare brands
30MIL+ digital impression
Pioneer in accentuate Facebook Livestream Marathon co-opt with influencers and media
Accumulated 2.7MIL+ views
ESOV #1
100% positive WOM

11. Supporting Visuals
Kids reignite dreamless adults to #DreamAgain