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CRI Global Perspective Duane Nelson, President, Genex Cooperative, Inc.
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Holding cooperative owned by producer patrons
Three subsidiaries: AgSource Cooperative Services Central Livestock Association Genex Cooperative, Inc. Unique functions managed by the subsidiaries Marketing, Product Development, Production Similar functions managed by CRI Finance, PR, Information Technology, International, Support Services
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The CRI Mission Provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.
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CRI Brazil and South Africa
CRI Europe Distributors
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Top Countries 2009 Units Dollars Argentina Iran Mexico Argentina Turkey Mexico Iran Germany Colombia Turkey Hungary Japan Japan United Kingdom Italy Italy Chile Spain Spain Hungary
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CRI International Challenges
Political sensitivities Health Regulations Value of the Dollar
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International – From the Board Member’s Perspective
High profit due to low marketing costs Generates cash flow Develop and expand programs Conduct research Create global cooperative relations
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International – From the Member’s Perspective
Retain affordable domestic product and service costs Increased research which benefits all Capitalized product acquisition Some opportunity to import genetics for Jersey, Brown Swiss and Ayrshire
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CRI International Market
Phase 1 – Latin market Phase 2 – Western Europe Current opportunities – China, India, Russia and Ukraine.
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CRI International Direction
Strategic Plan – alliance building Opportunities to help capitalize programs, technology and research
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Board Involvement Utilize management direction but must find common ground among board members Determine similar philosophies Recognize must be able to discontinue relations when factors change
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Structure Commitment Dedicate resources Fulltime responsibility
International Marketing Division Global Alliance Development
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Co-op Development Emerging Market Projects: Nicaragua Russia
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Future CRI is positioned to be a global leader. We are aggressively pursuing this position as it adds value for the cooperative and the member.
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