1. WARM UP: VERBAL Understanding the Election Results
Take out your handout as we discuss.
Internet is down; our notes and work will be on paper today…
So please take out a piece of paper:
AT TOP: LESSON 3.9 – Political Campaigns

2. WARM UP: Election Discussion / Analysis
Unit 3: The Constitution & American Political System Lesson 9: Winning Elections
LESSON ESSENTIAL QUESTION
How do candidates run campaigns?
WARM UP: Election Discussion / Analysis
Internet is down; take notes on paper today:
What is the difference between the “popular vote” and the “electoral vote”?
Essential Lesson Vocabulary:
Incumbent/ Challenger
Campaign Manager
Canvassing
Polling
Voter File
Exit Polls
Likely Voters

3. Unit 4: American Politics Lesson 3: Campaigns and the Electoral Process
Lesson 9 Performance Task:
Election Analysis: Write an explanation showing your understanding of how and why Donald Trump was elected the 45th president of the United States.
Your guide should apply at least 10 of the vocabulary terms from lessons 7-11 of this Unit
OPTIONS INCLUDE:
Write a newspaper article after the candidate wins that looks back on their path to the Presidency
Write a letter from the Candidate to their parent or spouse explaining what they’ve been doing while away from home
Class Website:
DEADLINES & HOMEWORK:
Lesson One:
Performance Task Deadlines: October 30
Lesson Two:
Vocab Quiz: Nov. 2(End of class Quiz)
Lesson Three:
Performance Task Deadlines: Nov. 5
Lesson Four:
Performance Task: Nov 6
Lesson Five:
Performance Task: Nov 9
BENCHMARK / MIDTERM: Friday, Nov 6
UNIT 4 TEST: Friday, Nov 13

4. Voter Turnout and Voting Trends
Turnout – tells us WHO voted
Exit Polls – tell us who groups tended to vote for
Latino Turnout
Up, but Trump did better than Romney
African American Turnout
Down, and Trump did better than Romney
White Voter Turnout
Way up, a big help for Trump
Clinton won key urban areas by LESS than Romney did

5. Political Trends Blue States Red States
Urban areas usually vote democratic
Large numbers of minority voters who usually support Democrats
Northeast
New England states usually vote democratic in Presidential Elections
California, New York, Illinois,
Rural areas usually vote Republican
Mostly white voters
Large concentration of conservative Christian voters
Southern States
Southeastern states generally vote republican in presidential races
Texas, & great plains

6. Running a Winning Campaign
RAISE lots of $$$$$$$$$$$$$$$$$$$
To buy ads, hire staff, and travel to events
Messaging – make sure the candidate says what people want to hear
(see upcoing lesson on propaganda)
Register Voters
Make sure your supporters are registered to vote
Voter turnout – make sure your supporters actually show up to vote
Volunteer Canvassing
People who go door to door in support of candidates

7. $$$$$$$$$$$$$$$$$$$$$
Candidates with more money usually win.
Where do they get the money from?
VOTERS & CORPORATIONS

8. Voter Targeting & Strategy
The Voter File
The state keeps a record of who votes in each election
Information includes:
Voters age, address, (& phone # if listed on voter registration form)
Date of each election the person voted in
Indicates whether the person is a reliable voter likely to vote in every election, or an unreliable voter that only participates in presidential elections, etc.
Party affiliation (Democrat, Republican, Unaffiliated, etc.)
Voter file is a public record: anyone can buy it from the state

9. Voter Targeting & Strategy
Candidates, Political Parties, & other groups USE THE VOTER FILE to decide which voters to target for turnout
Voter turnout measures which people actually show up to vote
Two basic strategies:
turnout your core voters
Dem’s focus on getting unlikely D’s the polls; R’s focus on getting R’s out
Persuasion: focus on gaining support from unafiliated voters
Unaffiliateds are considered “swing” voters. Whichever party they end up supporting usually wins the election

10. Voter Targeting & Strategy
How do campaigns identify voters?
Phone banking – calling voters to ask if they can be counted on to support a candidate
Canvassing – knocking on doors to talk with voters about issues and convince them to support a candidate
Direct Mail – sending campaign propaganda to voter’s addresses (to be effective, this usually requires at least 3-4 pieces of mail per election cycle)
Voters are ranked on a 1-5 scale:
1 definite support; 2 – likely support; 3 – undecided; 4 – likely oppose; 5 – definite oppose
Results of phone calls and canvass are data-entered in the voter file & saved for future use

11. ACTIVITY
Choose a flexible format (written, cartoon, etc.) to respond to the following questions:
Suppose you are running for office. How would you use the voter file to help in your campaigning?
How would you combat voter apathy and convince people that YOU are worth voting for?

13. Extra Credit Fun
Based on what you have learned about each candidate, create meme’s for each candidate in each race ( eight meme’s total)
GO TO:
Find pictures, make meme’s
Share with me via
Include names of group members in