1. Effective Use of Visual Aids
Chapter 13
Effective Use of Visual Aids

2. Overview Functional nature of media in speeches
Examples of presentational media
Rules for the road: Using media to their best effect

3. Functions Signposting Cueing your audience Illustrating your message
Simplifying your message

4. Examples: Diagrams and Illustrations
Pie charts visualize percentages as proportions
Line graphs visualize trends over time
Bar charts compare data side-by-side
Illustrations visualize a process
Organizational charts show levels of authority
Flowcharts show how information flows

5. Figure 12.2 Pie Chart

6. Figure 12.3 Line Graph

7. Figure 12.4a Bar Chart

8. Figure 12.4b Bar Chart

9. Figure 12.1 Illustration

10. Figure 12.5 Organizational Chart

11. Figure 12.6 Flowchart

12. Rules for the Road No matter what type of media you select:
Make sure it’s appropriate to context, content, and your skills
Keep it SIMPLE
Make it VISIBLE
Use a logical LAYOUT
Use PRIMARY colors
Plan AHEAD

13. PowerPoint Keys Keep it simple: less is usually best
Be sure of your purpose: how does the slide make your presentation better?
Rehearse your presentation: never use PowerPoint slides cold
Remember the rules for type size, number of ideas, number of lines, and number of words per line