1. Digital media in Bulgaria
Digital media in Bulgaria
"Enterprise Interoperability and Collaboration in the Enlarged Europe Community: Business cases and requirements in EEU industrial scenarios"

2. Digital Media Overview Disruptions Challenges Opportunities DSLL
Agenda
Digital Media Overview
Disruptions
Challenges
Opportunities
DSLL

3. Internet based media and services
DM: Short overview
Mobile operators
TV and Radio broadcast
Internet based media and services

4. PowerWave (TETRA government use)
Mobile operators
4 Mobile operators – about 0,5 Bill Euro in revenue*
Mobile operator
Market share
Mobiltel
55%
Globul
35%
Vivacom
10%
PowerWave (TETRA government use)
*Among the highest interconnection charge in EU

5. Television 33 TV stations 20 Online TV stations
60+ Radio stations (14 national)
12 Online radio stations
2 satellite packages
3 top tier cable operators
40+ small cable operators
TV advertising: € 331 Mill Ad revenues 2009
Radio advertising: € 47 Mill Ad revenues 2009

6. 14 Web portals (2.2 Mill users) 600 e-Commerce sites (€13 Mill)
14 CPA platforms
17 Online Ad agencies (€21 Mill)
17 CPM platforms
Bulgaria is in the Top 10 in Internet connection speed (ahead of Netherlands & Germany)
Digital divide is huge

7. Collaborative drive: FEAR
We must collaborate in order to survive…
the globalization

8. Digital Media Disruptive element Mobile Operators TV and Radio WEB
Disruptions
Digital Media
Disruptive element
Mobile Operators
Open MID (android OS), WiFi coverage
TV and Radio
Internet feeds, DTT pending launch in 2010
WEB
Open web, Social media, CPM & CPC decline

9. General obstacles for EC/EI
Missing collaborative culture
Fear for open innovation
Abandoning the old growth paradigm
Unknown INTEG/INTER costs
Decision making trouble
Lack of successful show cases

10. Collaborative situation
Always to deal with someone … big

11. EC/EI Opportunities - MOs
Mobile advertising
MVNO
Network sharing: CDMA, EV-DO, iDEN, WiDEN and WiMAX
Mobile marketing

12. EC/EI Opportunities – TV & Radio
Content creation – social elements
Interactivity
Performance measurement
Cross-format ad technology
Alternative distribution
Alternative advertising
Pay Per View/Listen services

13. EC/EI Opportunities – Web
Cracking the data silos
Interest centric content distribution
Cross-platform content distribution
Source and Format unification
Source bridging
Sentiment measurement: BG centric
Community management
Expert community recruitment
Semantic search: local meaning
Real-time distribution analysis
Collaborative content curation
Content grouping
Social advertising
Location based services

14. EC/EI Misperceptions
BG understanding of data sharing:

15. EC/EI Misperceptions
A sample of RSS emission of the biggest portal:

16. Digital Spaces Living Lab
A light in the tunnel
Building of project based collaborations (VOs) goes through the establishment of collaboration hubs:
Digital Spaces Living Lab

17. DSLL
Launched: 2008
Goal: to support industrial and academic partners working in the field of new digital media technologies
Founding Members
Other Members
Supporters
Attentive Displays
Favit Network
Ontotext
Datecs
HiLab
Mayomo
Neveq
economedia
Ideo Ventures
Astea Solutions
Tri-de
Imagga
National Academy of Art
New Bulgarian University
Sofia University “St. Kliment Ohridski”

18. DSLL objectives
to SUPPORT industrial and academic partners working in the field of new digital media technologies to test new products and services in very early stages of their development and with real users
to GIVE start-up companies in the digital media sector access to unique, specialised and cutting-edge infrastructure and facilities which will help them develop quicker and better their products and services
to FOSTER co-creation and co-development of new technologies and products that combine and fuse core technologies developed by industrial and academic partners
to CREATE a real-life and online community of specialists and non-specialists who are interested in digital media technologies and a venue and forum where they can meet and discuss ideas

19. DSSL members DM expertise
Real-time content streamer
Online maps of Bulgarian Cities
Linked Data Semantic Repository
Social bookmarking
Citizen journalism service
Digital signage solutions
Photo sharing service
Image search engine
Interactive book environment
Interactive display solutions

20. DSLL: collaborative hub
Accomplishments:
Easy transfer of knowledge
Streamlined getting started
Still to be done:
Linking internal processes
Cross-linking with business partners
Mutual data exposure

21. Collaborative projects
New techniques and tools for RDF graph and linked data visualization and exploration Linked Data Semantic Repository
Citizen journalism platform
Interactive search in large hierarchical image and video collections on public displays
Real-time interest centric content channelling and filtering
Semantic search

22. EC/EI benefits
Enterprise flexibility
Access to technologies, knowledge, skills and data
Access to new markets and niches
Smaller time-to-market gap
Extended geographical reach

23. Thank you! Konstantin Hristov
Thank you!
Konstantin Hristov
CEO favit network