1. The Partnership for an HIV-Free Generation
Shuga in the Context of
The Partnership for an HIV-Free Generation
November 19, 2010

2. HIV-Free Generation Overview
HIV-prevention partnership targeting youth aged 10-24
Channels the core competencies of the private sector to expand the scale, enhance the effectiveness, and accelerate the impact of PEPFAR’s youth-focused HIV prevention programs.
Clearly the first step in any prevention campaign is to galvanize the target population about the importance of prevention.
And the private sector, as evidenced by MTV/presentations you’ve heard today, plays an important role in galvanizing this target population and accelerating prevention programs

3. Guiding Principles
Promote healthy behaviors that last a lifetime, targeting youth with different strategies and messages as they grow, everywhere they go
Address underlying circumstances that create risk to sustain behavior change
Target programming for young women and girls to correct for social and biologic vulnerabilities
Drive increased demand and uptake of youth-friendly health services, including VCT, STI; referrals for RH/FP, GBV, male circumcision
Utilize private sector for messaging, branding, employing new technologies, economic opportunities, and market research
Combo prevention undergirds the approach
-Healthy behaviors – behavior change at all ages, all places – including hard to reach, like slums
-Structural changes – gender inequality, and unemployment, lack of family and community support/engagement
- Referrals to biomedical (PMTCT where appropriate, male circ, STI, etc)

4. Shuga and HIV-Free Generation
HFG facilitated involvement of the Government of Kenya, secured approval
Implemented wrap-around activities including:
Made counseling and testing available at screening sites
Helped develop, vet and disseminate discussion guides, reached 100,000 youth
Targeted most at risk and marginalized populations, including HIV+ youth
Reached more than 100,000 youth across Kenya through local screenings and peer education sessions
Reproduced 3,000 copies locally, including for distribution through a popular youth-focused magazine, The Insider

5. Shuga and HIV-Free Generation (Continued)
Created linkages to other prevention interventions/services:
Counseling and testing
Access to condoms
Referrals to male circumcision
Reinforcing messages through life skills curricula, OVC programs, etc.
Economic opportunities

6. Future considerations
Continuously improve integration
Evaluate the effect of the package of services
Streamline communication and process for decision-making
Stay very focused on core competencies

7. Asante