1. Trade perspectives in the wine sector
Jean-Marie BARILLERE CEEV President
European Parliament
21st April 2015

2. Key figures EU Wines key figures
The European Union is the world’s leading producer, consumer, exporter and importer of wine, accounting for:
45 % of wine-growing areas
65 % of production
57 % of global consumption
70 % of exports in global terms
World leaders

3. Positive trade balance
Key figures
Wine is EU’s biggest agriculture exporter
EU wine exports
8.9 billion €
Positive trade balance
6.5 billion €

4. Trade challenges
Increase of the global consumption in the world (243 Mhl in 2012 vs 226 in 2000 – Source OIV) and will continue to grow (urbanisation, population growth,…)
7 countries still represent 60% of the consumption
Perspectives of development are very positive in Asia, America, negative in Europe
Global increase of wines exchanges in the world (102 Mhl of wine is exported in 2013 versus 55 Mhl in 1995)
Future of EU wine goes through exports, even in a context of strong worldwide competition

5. Key factors to boost exports
Elimination of tariffs in new markets
Needed, in particular in the Asia/Pacific area to obtain similar market access conditions than our competitors, and to minimize the delay to obtain these conditions
Country
Entry into force
Sparkling wine
Bottled still wine
China
Chile
2015
0 %
Australia
2019 ? EU -
14 %
Thailand 0%
54 %

6. Key factors to boost exports
Elimination of non tariff barriers
Barriers have changed and are now more complicated, technically challenging and time consuming to detect, analyse and remove
Burdensome customs procedures and discriminatory tax rules and practices
Technical regulations and standards
Misuse of SPS issues
Poor protection of IPR: GIs and trademarks
Abusive and/or non WTO compatible use of TDI
Key challenge is to open or to maintain opened markets :
by negotiating FTAs that are meaningful for EU exporters
by ensuring trade agreements implementation (WTO and FTAs)

7. Key Free Trade Agreements
EU/USA TTIP
USA is the first worldwide consumer and the first export market for EU (€2,5 billion)  need for an ambitious TTIP including wine
2006 Wine Agreement needs to be improved in particular for semi-generics
Protection of EU GIs is a sine qua non condition for any agreement
EU/Japan FTA
3rd export market for EU wines (€730 M)
Elimination of tariffs to maintain our competitiveness vis-à-vis our competitors (0% for Chile in 2020)
Authorization of some additives internationally recognized (OIV)

8. Competitiveness is key in global wines markets
Need to reinforce EU competiveness
Recent study highlighted a decline of the competitiveness of EU wines particularly in the entry-level segment
Leadership of EU wines in top range is still a reality
Challenges
Better adaptation of EU wines to the markets, on all segments, ensuring price and quality stability
Reinforcing the bargaining power of EU companies
Continuation of positive measures: investment, promotion,…
Competitiveness is key in global wines markets

9. Conclusions
Wine is a key offensive sector of the EU agriculture and trade, and we must reinforce our worldwide leader position
Improving market access is crucial for the development of these sectors
through direct targeted actions
through ambitious bilateral agreements in terms of tariffs and NTBs
Necessity to have a positive regulatory framework
To increase the competitiveness of the sector
To maintain a comprehensive, stable and efficient set of regulations in Europe for our companies, and our consumers.

10. Thank you for your
attention!