1. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige Polishing Feedback Comments Sample 4: Results OFI

2. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige Baldrige examiners are familiar with this principle: A concise opening statement of the main idea (the nugget) The relevance of this main idea to the applicant One or two examples... … with these elements arranged in the most readable way for the applicant. An actionable comment contains...

3. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige This example focuses on polishing (increasing the quality of) comments in these ways: Make sure the relevance relates to a key factor. Make sure to use only one nugget and one point of relevance per comment. Show, dont (just) tell the applicant how it demonstrates the evaluation factors. Whats the difference between telling and showing? In your comment, dont just parrot whats in the application. Also show the applicant why the comment has some significance for its improvement journey. Ask yourself, Why is this comment important for the applicant specifically, and not some generic observation?

4. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige 7.2a, Draft 1 The applicant does not report customer satisfaction results for many areas identified as important to improving performance. Tracking these results may help the applicant identify opportunities to improve its Personal Touch approach. In addition, these results may uncover ways to increase Net Promoter Score and increase current market share over the next three years by business segment, both of which are strategic challenges, as well as reinforce the value of Expertise: understanding our customers business and exceeding expectations through robust operational processes. Nugget Relevance Examples? The comment has almost all the prescribed parts, but … There are no examples to connect the dots for the applicant. To figure out what you mean, and to make your comment actionable (what results would help the applicant improve its Personal Touch Approach?), the applicant will have to do some work. Also, there are too many points of relevance, giving the impression of gloom and doom and piling on the applicant rather than pointing out an opportunity.

5. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige The applicant does not report customer satisfaction results for many areas identified as important to improving performance. Tracking these results may help the applicant identify opportunities to improve its Personal Touch approach. In addition, these results may uncover ways to increase Net Promoter Score and increase current market share over the next three years by business segment, both of which are strategic challenges, as well as reinforce the value of Expertise: understanding our customers business and exceeding expectations through robust operational processes. Draft 2: Make sure there is only one nugget and one point of relevance. Nugget Relevance Examples? Were making progress: the examiner has focused the comment on the most compelling point of relevance. But without some examples, the applicant might still be wondering just what to do.

6. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige Draft 3: To support the nugget, show, dont (just) tell, the applicant how it meets or doesnt meet the evaluation factors. Nugget Relevance The applicant does not report customer satisfaction results for many areas identified as important to improving performance. These areas are complaints and their resolution, relationship attributes, customer satisfaction/dissatisfaction associated with strategic objectives, and lost customers. Tracking these results may help the applicant identify opportunities to improve its Personal Touch approach. Examples The examples show the gap to the applicant. Now the applicant may have a better chance of realizing exactly where the gap is and what to do about it.

7. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige Draft 4 (Bonus for the applicant!): Incorporate the three elements of the comment in the most effective way. Nugget with examples Relevance The applicant does not report customer satisfaction results for many areas identified as important to improving performance. These areas are complaints and their resolution, relationship attributes, customer satisfaction/dissatisfaction associated with strategic objectives, and lost customers. Tracking these results may help the applicant identify opportunities to improve its Personal Touch approach. The examiner moved the examples (in this case, these are the only examples) right into the nugget, making the nugget itself actionable and easier for the applicant to understand.

8. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige Final Comment 7.2a Nugget with examples Relevance The applicant does not report results for complaints and their resolution, relationship attributes, customer satisfaction/dissatisfaction associated with strategic objectives, or lost customers. Tracking these results may help the applicant identify opportunities to improve its Personal Touch approach. Original comment: The applicant does not report customer satisfaction results for many areas identified as important to improving performance. Tracking these results may help the applicant identify opportunities to improve its Personal Touch approach. In addition, these results may uncover ways to increase Net Promoter Score and increase current market share over the next three years by business segment, both of which are strategic challenges, as well as reinforce the value of Expertise: understanding our customers business and exceeding expectations through robust operational processes.

9. 2014 Baldrige Performance Excellence Program | www.nist.gov/baldrige Disclaimer: Not all results OFIs will follow the order of this sample. Use the order that will be most effective for the applicant.