1. Warm-Up: Create this graphic organizer.
Create this graphic organizer in your journal. Fill it out while we watch the video:
QUESTION:
WHAT IS THIS VIDEO, “BACK IT UP,” ABOUT?
DETAIL #1:
DETAIL #2:
DETAIL #3:
ANSWER:

2. Rhetoric = The Art of Persuasion

3. ETHOS Trust Authority Credibility Good character Good motives
Someone well-known
Someone experienced

4. Pathos Emotions Sensory Details Emotional language Images Happiness
Sadness
Anger
Pride
Guilt
Etc.
Sensory Details
Emotional language
Images

5. Logos Logic Facts Statistics Evidence Expert Testimony Definitions
Witness Statements

6. Rhetorical Appeal of Commercials
Commercials and other advertisements rely on rhetorical appeal to persuade the audience to do something, buy a product, believe in an idea, etc.
Ethos, pathos, and logos are EVERYWHERE.
Fill out the graphic organizer as we watch commercials.

7. #1 Microsoft

8. #2 UnderArmour

9. #3 Orkin

10. #4 Doritos

11. #5: GE

12. #6: Nike

13. #7: Skittles

14. #8: Thai Insurance Commercial

15. #9: Audi

16. #10: Bai

17. #11: Mr. Clean

18. #12: World Wildlife Fund (WWF)

19. Ethos, Pathos, or Logos?

20. Ethos, Pathos, or Logos?

21. Ethos, Pathos, or Logos?

22. Closing: Persuasive Writing Practice
Persuade me to buy these pens.