2. Strategic Management Process
B290
Fall 2014

3. Strategic Management Process
Context / Goals
Formulation
Analysis
Implementation
Where are we?
How does this world behave?
What are the key drivers?
What are our opportunities
What threats do we face?
What frames provide insights?
What can we learn from other contexts?
Where do we want to get to?
How do we change?
How do we exploit opportunities?
How do we evade / counter the threats?
How are we doing?
In relation to our goals
Relative to our competitors
Relative to stakeholder expectations
What targets should we set?
What organizational structures and processes do we need?
How do we align people?
Who will we work with (who does what)?
What investments are needed?

4. Strategic Management Process
Context / Goals
Formulation
Analysis
Implementation
Assessing
& Learning
How did we do?
What do we need to do to reach out targets?
MVP

5. Strategic Management Process
Context / Goals
Formulation
Analysis
Implementation
Assessing
& Learning
Single loop learning
How did we do?
What do we need to do to reach out targets?
MVP
Double loop learning (Argyris & Schon 1978)
Should the target be altered?
Are we measuring the right things?
Creativity
Context switch, reframing, pivoting