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Considerable Interest
Consumers Show Very Little Interest in Outdoor Advertising; But Find TV Ads To Provide Useful Info About Products/Services Consumer’s Interest in: Considerable Interest Some Interest Not Much Interest Ads on Buses / Trains 1% 9% 19% Ads at Bus Stops / Train Stations 1% 6% 14% Ads Inside Taxis 1% 4% 9% Ads on Top of Taxis 1% 5% 12% Billboards 3% 21% 34% Sports or Entertainment Events 2% 10% 13% Ads In Shopping Malls 3% 13% 16% Ads In Movies 2% 11% 22% Ads In Stores 4% 17% 19% Ads on TV Provide Me with Useful Info About Bargains 43% 31% 26% Ads on TV Provide Me with Useful Info About New Products/Services 52% 29% 20% Source: MRI Doublebase 2017; Interest in TV Advertising based on “Any Agree, Neutral, Any Disagree”
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