1. Audience & Demographics
To demonstrate how demographics can impact on catering for audience needs.

2. Audience Who is the audience for this film?
Could there be another audience?
What ideologies are presented in this poster?

3. Audience Who is the audience for this film?
Could there be another audience?
What ideologies are presented in this trailer?

4. Audience Demographics
Demographics are categories an audience can be broken into.
Age
Gender
Social class
Where they live
Sexuality
Ethnicity
Ability/disability
Interests/hobbies
What are the benefits and drawbacks of measuring audiences in this way?

5. Tesco is a grocery and general merchandise retailer
Tesco is a grocery and general merchandise retailer. It is extremely important for them to research audience demographics in order to cater for the needs of their consumers and how to stock their shops.

6. List the demographics for each Tesco store
Tesco in Wembley:
A large (extra) store selling food, clothing, technology and products for the home.
The store is beside IKEA
Large Asian demographic with aisles catering for cuisines in that region
Special offers for religious/cultural events relating to those regions
An aisle dedicated to products from Ireland
Tesco in Uxbridge:
Is a small store (express)
Only sells food
A university town
An aisle dedicated to American products
Products are mostly from the Tesco everyday range
Tesco in Golders Green:
Only sell food
A number of aisles catering for kosher foods
Special offers for religious/cultural events relating to those regions
Many of their products are from Tesco’s finest range
List the demographics for each Tesco store
What does this information tell you about the needs of each audience?
How is each store trying to maximise its profit?

7. A Canons Store Who are the consumers for the shop? 1 2 3 4 5 6
A new convenience store has opened in Canons.
Who are the consumers for the shop?
Divide these audiences into demographics 2
Group
Focus 1
Confectionary (food & drink) 2
Stationary/educational materials 3
Clothing 4
Audio/visual materials 5
Hobbies 6
Healthcare
List a range of products you’ll stock in your shop. Products can cater for all 3 groups or individually
What price range would you offer? Why?
Are there any special events/times of the year when you can promote offers? When/why?
Any other information regarding products you think is important