1. RTÉ Digital TGI Update
October 2015

2. RTÉ Digital is reaching all key demographics nationally
Digital Profile
2014
2015
Online Past Week
38.7%
39.2%
Male
54.5%
52.7%
Female
45.5%
47.3%
15-34
34.1%
33.1%
35-54
43.9%
45.3%
55+
22%
21.5%
ABC1
52.1%
50.3%
C2DE
41.8%
44.3%
Main Shoppers Parents
40.8%
41.6%
Dublin
35%
30.4%
Rest of Leinster
24.4%
25%
Munster
26.2%
27.7%
Connaught / Ulster
14.4%
16.9%
RTÉ Digital is reaching all key demographics nationally
Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

3. RTÉ Digital: Audiences
121,000
Millennials
Reaches 46% of all Past Week Online Millennials
RTÉ Digital: Audiences
471,000
Main Shopper Parents
Reaches 38% of all Past Week Online Main Shopper Parents
570,000
ABC1 Adults
Reaches 43% of all Past Week Online ABC1s
145,000
15-24 year olds
Reaches 32% of all Past Week Online yo
Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

4. RTÉ.ie No. 1 Multi-Media News Site
Past Week
Past Month
Google
2,377,000
2,501,000
Facebook
1,790,000
1,904,000
You Tube
1,416,000
1,736,000
RTÉ.ie
788,000
1,147,000
AIB
654,000
Amazon
1,107,000
Independent.ie
649,000
Argos
1,018,000
602,000
Ryanair
973,000
TheJournal.ie
549,000
937,000
Google+
547,000
Aer Lingus
901,000
Twitter
527,000
Done Deal
857,000
516,000
Ebay
825,000
Irishtimes.com
513,000
818,000
496,000
745,000
RTÉ Website Ranking
RTÉ.ie No. 1 Multi-Media News Site
RTÉ.ie ranks 4th in top 20 sites released on TGI for past week and month recencies
Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

5. RTÉ Player is No. 1 for Live TV services
VOD
RTÉ Player is No. 1 for Live TV services
RTÉ Player is No. 1 in VOD market *
* RTÉ Player and RTÉ Player App
Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

6. RTÉ DIGITAL: 15-24 YEAR OLDS
TV PAST WEEK, PLAYER AUDIENCES PAST WEEK OR APP PAST MONTH
303,000
282,000
84,900
Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

7. 64,100 viewing RTÉ Player + RTÉ 1
Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

8. 356,000 unduplicated reach
Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

9. 15,400 (15-24) any usage of Player NOT viewing RTÉ 1 or 2 in past week
Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©