1. Current Trends in Communication and Campaign Strategy
Dr. Stephen Brooks
Current Trends in Communication and Campaign Strategy

2. Campaign Communication
Bliss Institute teaches this
Give you a few “thought points”
Hope to generate questions

3. Campaign Communication/Strategy
How we'll do it
Type of voters/communication
"Earned” Media
Macro targeted communication
Micro targeted communication
The craziness of 2016

4. Type of Voters Differences in National to Local Three types of voters
Supporters
Undecided
Opponents
Change in focus of campaigns
45/45/10 electorate
Energize/demobilize

5. “Earned” Media Not paid for Traditional news Non-news news
Virtual “news”

6. Macro Targeted Communication
Advertising
Television
Radio
Mailings
Signs, etc.

7. Micro Targeted Communication
Voter data bases
Political data
Life style
Used for:
Targeted advertising
Personal Contact

8. Strategy Balancing Act
Resource trade off
Old vs. new campaign
Voters to target
Nature of the Campaign

9. The craziness of 2016 Unpredictable Trump primary campaign
Paid Media
Earned Media
Clinton campaign
Traditional
Looking ahead

10. Questions and Comments
Your Turn
Questions and Comments