1. WEEK ONE : INTRODUCTION
MBAX 6860 : Bootstrap Tactics for Entrepreneurs
Instructor:
Erick Mueller
January 19, 2007
BOOTSTRAP

2. DEFINE KEY WORDS Success Bootstrap Tactics Entrepreneur
January 19, 2007
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3. SUCCESS
Let’s define it…
January 19, 2007
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4. SUCCESS Let’s define it…
Webster's : “1. The achievement of something attempted. 2. The gaining of fame or prosperity. 3. One that succeeds.”
Individual
Recurring thread
Critical to define
January 19, 2007
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5. BOOTSTRAPPING?
Let’s define it…
January 19, 2007
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6. BOOTSTRAPPING? Let’s define it…
Webster's:”1. A loop sewn at the top of a boot. 2. By one’s own effort.”
Doing more with less
An operational strategy
A necessity
Crazy?
January 19, 2007
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7. BOOTSTRAPPING
Advantages?
January 19, 2007
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8. BOOTSTRAPPING Advantages? Ownership % Quick start-up Control Influence
January 19, 2007
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9. BOOTSTRAPPING
Disadvantages?
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10. BOOTSTRAPPING Disadvantages? Cash flow struggle
Stress – personal, business
Slow growth
Less opportunistic
Culture challenges
January 19, 2007
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11. TACTICS
Let’s define it…
January 19, 2007
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12. TACTICS Let’s define it…
Webster's: “1. An expedient for achieving a goal; maneuver. 2. The military science of securing objectives set by strategy.”
A way of accomplishing something
A strategic focus
January 19, 2007
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13. ENTREPRENEUR
Let’s define it…
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14. ENTREPRENEUR Let’s define it…
Webster's: “A person who organizes, operates, and assumes the risk for a business venture.”
A risk taker
A creator
An instigator
January 19, 2007
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15. SO…
Bootstrap Tactics for Entrepreneurs = By one’s own effort utilizing ways for achieving goals by a person who organizes, operates, and assumes the risk for a business venture
January 19, 2007
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16. OR…
Do whatever it takes to be successful with entrepreneurship as the enabler
January 19, 2007
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17. LET’S BOOTSTRAP A BUSINESS!
Idea/business selection:
Where’s the pain?
Passion!
Put through the “Bootstrap Process”
Will sell!
Each of you will be the entrepreneur
Net result = revenue
Key threads throughout course : success & revenue
January 19, 2007
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18. WEEK 2
TBA, depending on course agreement check website for updated syllabus and calendar
Company name ES
Basic business structure/formation
Tasks to complete:
Readings
Idea/business selection
Elevator pitch
Individual survey
January 19, 2007
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19. “The best way to predict the future is to create it”
--Unknown
January 19, 2007
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